Category: farm market
Diversification aids Michigan’s Blake’s Orchard & Cider Mill
Blake’s Orchard & Cider Mill grows apples, vegetables and strawberries. Learn how the willingness to diversify helped it succeed for 80 years.
Understanding and addressing customer pain points
Identifying potential pain points can help farm market shoppers. Learn how addressing customer pain points can help farm market marketing.
Agritourism operators sought for national survey
The University of Vermont (UVM) is conducting a national survey to identify opportunities to support agritourism operators. Learn more now.
How to build a strong value proposition for direct-to-retail fruit marketing
Learn how to craft value propositions that strengthen direct-to-retail fruit marketing, attract customers and build long-term loyalty.
Great Lakes EXPO bus tour showcases farmers market fruit marketing ideas
Learn how the GLEXPO bus tour highlighted farmers market fruit marketing and retail innovation across Michigan’s Fruit Ridge region.
Email marketing strategies for farm businesses
Email and social media are important in marketing. Read how farm markets can incorporate social media marketing into their marketing efforts.
Stevenson’s Strawberries
Stevenson’s Strawberries is a popular Maine strawberry and pumpkin farms. Read how the farm’s owners want to continue the legacy in the next generation.
New markets may be required for organic growers
When Jeff and Annie Main of Good Humus Farm began farming in Yolo County nearly half a century ago, one of the first challenges they encountered was finding a market for their organic produce.
Farm Market & Agritourism: Best practices for a successful season
There are best practices for successful farm market seasons. Learn how farmers markets can incorporate best practices, including signage, clean displays and storytelling to boost sales.
NAFDMA to host webinar on improving farm market sales
NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales.
Measuring success with a marketing plan
Marketing plans are important for farm markets. Read how creating marketing plans is essential for guiding a business’ marketing efforts.
University of Vermont surveying growers on visitor access
A survey is being conducted by the University of Vermont (UVM) on how much growers and agriculture operations open their arms for visitors entering their properties.
Market channel assessment
As diversified farmers, we must master not only the production requirements for each of our products but also the marketing strategies.
Tour stops revealed for Farm Market Bus Tour 2024
The Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets.
Goebbert’s Farm shares farm market and agritourism business success
Goebbert’s Farm in the northwest Chicago suburbs has been in the farm market business since 1948.
Common marketing mistakes can hinder success
We want to make sure we are making the most of our marketing efforts, but there are several common mistakes that can hinder success.
Fresh Views: Alstede Farms leverages social media platforms, emails to assist with its success
Alstede Farms grows more than 800 acres of fruits and vegetables. Read about its social media strategy.
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. Read how data helps farm market operators understand customer preferences and refine marketing strategies.
Farm Market & Agritourism: Complementary markets promote local agriculture
Recently, I attended a regional grower meeting where I gave a presentation on a pilot project collecting pricing data at farmers markets for the USDA. One of the growers made the comment that he thought farmers markets can hurt local retail farm markets in the area.