farm market

University of Vermont surveying growers on visitor access

A survey is being conducted by the University of Vermont (UVM) on how much growers and agriculture operations open their arms for visitors entering their properties. The university is polling U.S. ag operations on how... more »

Market channel assessment

As diversified farmers, we must master not only the production requirements for each of our products but also the strategies for effectively marketing them. The decision on how to sell our products is as crucial... more »

Tour stops revealed for Farm Market Bus Tour 2024

Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »

Goebbert’s Farm shares farm market and agritourism business success

Goebbert’s Farm in the northwest Chicago suburbs has been in the farm market business since 1948. Goebbert’s Farm, based in South Barrington, Illinois, sells a large variety of fruit and vegetables, including blackberries, blueberries, grapes,... more »

Common marketing mistakes can hinder success

It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »

Fresh Views: Alstede Farms leverages social media platforms, emails to assist with its success

Alstede Farms, is a majority-female owned family farm that is now entering its second generation with myself and my sister as owners. Our business grows more than 800 acres of fruits and vegetables, and social... more »

Understanding your market’s shoppers

Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »

Farm Market & Agritourism: Complementary markets promote local agriculture

Recently, I attended a regional grower meeting where I gave a presentation on a pilot project collecting pricing data at farmers markets for the USDA. One of the growers made the comment that he thought... more »