farm market

Trust, transparency become more important than ever for farm markets

In the wake of COVID-19, we have all witnessed the impact on our food system. More importantly, so has the consumer. The average consumer got a front-row view of how long supply chains work or... more »

Kentucky Certified Farm Market program steers consumers to farm goods

Launched in 1996 to help farmers sell their produce directly to consumers throughout the state, the Kentucky Farm Bureau Certified Farm Market program has certified nearly 100 markets for 2020, a year during which an unforeseen pandemic... more »

New Extension educator on board in Adams County, Pennsylvania

There is a new Extension educator in Adams County, Pennsylvania. Jay Eury is a marketing and market development educator based in Adams County. Raised on the other side of South Mountain, Eury spent the last... more »

Jerry Mills: Adjusting to difficult times and misinformed messages

Market season is upon us as you read this. Much of our weekend pick-your-own business depends on wagon rides to the orchard. If rides are banned, and they probably should be, what can we do?... more »

Do the work to retain new online customers

The COVID-19 crisis has forced many markets to create or enhance online ordering systems and businesses with these platforms which has led to a huge increase in online orders. This means, many of your customers... more »

Del./Md./Va. researchers increase farmers’ market capacity and safety

Ensuring produce sold at Delmarva farmers' markets is safe and preparing local farmers to comply with a federal Food Safety Modernization Act in 2021 are twin objectives of a nearly half-million dollar U.S. Department of... more »

How to implement e-commerce in a food or farm operation

Sales of food and agricultural products direct to the consumer through e-commerce have also been increasing, most recently due to the COVID-19 pandemic. In March 2020, 31% of U.S. households, or roughly 40 million, used... more »

Jerry Mills: Ponder new operational approaches with COVID-19

Spraying fruit trees. Well, here we are at the most critical time of the year for spraying our apples and peaches and it keeps raining. I am using an extra sticker this year in hopes... more »