Jun 21, 2018Driscoll’s reports a digital marketing success
Driscoll’s reports its six-part video series has drawn a large audience resulting in 65 million impressions and more than 1.5 million views.
The promotion is set to break Driscoll’s record engagement rate, according to spokeswoman Sandra Acosta.
The Pursuit of Flavor videos are on the Driscoll’s website.
Engagement metrics are driven by mobile users – over 70 percent of views occur on mobile devices – and women between the ages of 25 and 44, demonstrating that the miniseries resonates with the core berry shopper demographic.
The long format miniseries with run times ranging from 03:47 to 05:10 has over 130K views with 100 percent completion, with the episode on Driscoll’s blackberries leading the pack at the highest average view duration.
The Episode on Driscoll’s Raspberries currently leads the miniseries with the highest number of views (435K), and has driven the highest rate of earned views, with approximately 24K viewers going on to watch a second episode after discovering the story of Driscoll’s breakthrough raspberry variety, patented as Maravilla.