Jan 2, 2020

Equipment manufacturers, agri-marketers team up to share marketing tips

With the ag economy entering a new era of uncertainty, getting multi-location dealers and retailers, as well as small to medium-sized manufacturers to punch above their weight class in the marketing space is key to survival.

That’s why the Association of Equipment Manufacturers (AEM) and the National Agri-Marketing Association (NAMA) are coming together during NAMA’s 2020 Agri-Marketing Conference with a pre-conference workshop with content targeted specifically for these types of organizations.

The event, Equipping Your Small Marketing Department to Survive and Thrive, will be emceed by Curt Blades, Senior Vice President of Ag Services at AEM, and will include three sessions:

• Media Strategies for (Almost) Every Budget with Pat Reese of Rooster Strategic Solutions, this session will help small and medium-sized companies determine media priorities, become better advertising space buyers, measure success, and dig into digital.
• A panel discussion with marketing pros, including Jesse Cler of CHS Inc, Dave Patterson of Krone NA, and Jennifer Todd of Empire Cat, a multi-state ag and construction equipment dealership. They’ll explore timely topics like utilizing co-op funds, earning media coverage, and discussing how to localize a national brand. The panel will be moderated by Sara Steever, President of Poulsen.
• The final session is a Best Practices Roundtable, drawing on the experience of all participants in working with social media, direct marketing, media strategies and much more.

“We know these marketers face similar challenges, and too often they face them understaffed and without support,” said NAMA CEO Jenny Pickett. “This pre-conference workshop will help give them the confidence and tools to be better marketers in this challenging era.”

The session is included in the main conference fee, so no extra fees or registration are required for Agri-Marketing Conference attendees.

For more about the 2020 Agri-Marketing Conference, visit nama.org/amc/2020-AMC-home, and for details on the pre-conference workshop, see nama.org/amc/2020-pre-conference-session.

AEM is the North America-based international trade group representing off-road equipment manufacturers and suppliers with more than 1,000 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry in the United States supports 1.3 million jobs and contributes roughly $159 billion to the economy every year.

NAMA is the nation’s largest association for professionals in marketing and agribusiness. NAMA members take advantage of ag-centric networking, education and professional development opportunities through NAMA’s network of chapters and at conferences throughout the year. NAMA has been encouraging and recognizing excellence in the industry for more than 60 years. For more information, please visit nama.org or contact Jenny Pickett at (913) 491-6500 ([email protected]).