Marketing
New MSHS leader follows father’s tree fruit leadership
heading the organization that works to strengthen the state’s fruit and vegetable production leadership. Kyle Weber of southwest Michigan’s MM Farms is the 2026 MSHS president. His dad, Kurt, held the role in 2008. Tree... more »
Applications for USHBC blueberry leadership program now open
The U.S. Highbush Blueberry Council (USHBC) has announced the graduation of the third class of fellows in its Blueberry Industry Leadership Program and is seeking applicants for its fourth class. The Oct. 10 graduation marks... more »
Hanulcik Farm Market & Orchard’s central Michigan fruit heritage
Hanulcik Farm Market & Orchard is a third-generation fruit farm, market and orchard in Ionia, Michigan, that has been supplying locally grown fruit since 1936. The season opens each year with strawberries in June. The... more »
Apples at a turning point: Orchard removal, better varieties required for grower survival
Optimism tempered with realism fueled discussions at this year’s USApple Outlook conference. Growers, packers, marketers and large retail buyers assembled at the event in Chicago on Aug. 13-15, which enjoyed record attendance. More than 370... more »
Farm Market & Agritourism: What to do when market fluctuation affects prices
Prices for fruits and vegetables at the farm level can swing quickly because of weather and seasonal supply. Retail store prices, on the other hand, change more slowly. This happens because stores spread costs across... more »
Strong connections and innovation at the 2025 Great Lakes EXPO
Leading experts share research, technology and strategies to help growers thrive Providing growers with the opportunity to connect, innovate and grow, the Great Lakes Fruit, Vegetable and Farm Market EXPO is renowned as one of... more »
JDI’s Racing for melons: From the fields to the finish line
Ross Chastain is known for being a top racer on the NASCAR circuit, driving the No. 1 Chevrolet ZL1 for Trackhouse Racing, among others. Behind the wheel, he’s got a background that fuels his competitive... more »
IFPA announces 2026 board of directors
The International Fresh Produce Association (IFPA) has announced new officers and directors for the 2026 IFPA board of directors. The volunteer leaders will be confirmed by a ballot shared with membership and begin its board... more »
Latest News
Unlock spray drone best practices: Attend Great Lakes Expo’s Drones in Specialty Crops Symposium
Current Issue
Ridgefest 2025: Michigan apple growers hit the mark with orchard strategies
Ridgefest: soil, water considerations spur orchard success
Michigan Viticulture Field Day’s air, ground approaches aid vineyard management
Fresh Views: Sustainability for the future of farming
GLEXPO preview: Bringing innovation and tradition to the Great Lakes EXPO
New MSHS leader follows father’s tree fruit leadership
Farm Market & Agritourism: What to do when market fluctuation affects prices
Ag Labor Review: A light at the end of the tunnel
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