Marketing
Meet the new ag storytellers
Scroll through social media today, and you’re just as likely to land in a potato field or apple orchard as you are on a cooking reel or vacation video. That’s no accident. A growing number... more »
2026 State of the Fruit industry
From the Pacific Northwest’s apple orchards to the Southeast’s blueberry bushes and strawberry beds, most involved in fruit production posted stable to slightly above-average yields in 2025. Yet beneath that steady production lies a deeper... more »
Strategies to attract today’s farm market shoppers
Successful farm markets begin with understanding who your customers are rather than hoping “everyone” will shop with you. Large retailers use demographic data to tailor their offerings, and farm markets can do the same. Why... more »
Agritourism, organic and tech: 6 key themes from the 2025 Great Lakes EXPO
There’s no doubt Michigan is a hotbed of specialty crop production. A recent study coauthored by the Michigan Vegetable Council and Michigan State University confirms as much, saying the state today hosts over 3,000 fruit... more »
Blueberry legacy: Tawas Blueberry Farm remains a staple of its community
A northeast Michigan farm on the Lake Huron shores has been growing blueberries for more than seven decades. Tawas Blueberry Farm in Tawas City was originally known as Czaika’s Blueberry Farm until the Payne family... more »
USHBC names winners of first Blueberry Boost Accelerator Pitch Competition
The U.S. Highbush Blueberry Council (USHBC) has named the winners of its first Blueberry Boost Accelerator Pitch Competition. The contest concluded the nine-week Blueberry Boost Accelerator, a program developed by USHBC with innovation advisory firm... more »
New MSHS leader follows father’s tree fruit leadership
The new head of the Michigan State Horticulture Society (MSHS) is following in his father's footsteps by heading the organization that works to strengthen the state’s fruit and vegetable production leadership. Kyle Weber of southwest... more »
Applications for USHBC blueberry leadership program now open
The U.S. Highbush Blueberry Council (USHBC) has announced the graduation of the third class of fellows in its Blueberry Industry Leadership Program and is seeking applicants for its fourth class. The Oct. 10 graduation marks... more »
Latest News
U.S. Apple joins farm groups in letter to Congress detailing farm economic crisis as losses mount
Agritourism to organic: 5 takeaways from the 2026 Southeast Fruit and Vegetable Conference
Current Issue
FIRA USA 2025: Robots redefine specialty crop farming
Inside Pandol’s success: How a multigenerational California grower leads in table grapes
Spray drones: best practices for specialty crop use
Farm Market and Agritourism: Strategies to attract today’s farm market shoppers
Ag Labor Review: Taking the reins — a new era for agriculture
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