USDA Marketing for Specialty Crops program MASC

Jan 6, 2025
Funding, caps increased, deadline extended for specialty crops program

A program designed to enhance the competitiveness of U.S. specialty crops has gotten an infusion of funds, a higher payment cap and an extended application deadline.

The USDA’s Farm Service Agency (FSA) is adding an additional $650 million to the Marketing for Specialty Crops (MASC) program and raising the payment limit per eligible producer from $125,000 to $900,000. The deadline to apply has been extended from Jan. 8 to Jan. 10.

With a total of $2.65 billion available, MASC helps specialty crop producers expand markets and manage high costs associated with specialty crops, such as perishability, handling and transport costs, packaging and labor.

“Specialty crop producers should act quickly to make an appointment to apply for both marketing and food safety certification assistance,” FSA Administrator Zach Ducheneaux said in a news release. “Specialty crop producers have been impacted by higher marketing and handling costs due to the perishability of fruits, vegetables, floriculture, nursery crops and herbs as well as increased costs to meet regulatory requirements. These programs will help producers overcome the financial challenges they’re facing when it comes to maintaining and expanding markets.”

Eligible producers must submit applications and other forms for program at local FSA offices. These offices are located in USDA Service Centers, a list of which can be found at this link.

 

USDA Marketing for Specialty Crops program MASC

 

The National Potato Council welcomed the news.

“NPC has been advocating for a meaningful increase in the payment limitations since the program’s announcement, and we are pleased that USDA has responded to our recommendations,” NPC CEO Kam Quarles said in a statement. “We encourage impacted growers to take advantage of this opportunity to ensure the financial sustainability of their operations.”

Additional information is available online.

USDA also created the Commodity Storage Assistance Program, which will provide $140 million to help producers access necessary pre-market storage for their crops following severe weather events.

“From providing high-quality, nutritious, American-grown fruits, vegetables and nuts to our nation and the world, to serving as economic pillars of their communities, specialty crop producers play a critical role in the success of U.S. agriculture,” Agriculture Secretary Tom Vilsack said in a Nov. 19 release announcing the MASC program. “The Marketing Assistance for Specialty Crops and Commodity Storage Assistance programs will be important for producers in every corner of the United States, but they come at an especially critical time for Southeastern farmers, who will face a difficult and long recovery after this season’s devastating hurricanes.”

FSA also reminds specialty crop producers of the Jan. 31 deadline to apply for the Food Safety Certification for Specialty Crops (FSCSC) program for 2024 expenses.




Current Issue

Michigan Ridgefest: Innovative orchard production techniques meet new marketing approaches

Maine strawberry grower Tom Stevenson

Ground resiliency: Water conservation, sustainable practices improve land, plant health

Investing in plant health: The hardiness of your plants is good for your bottom line

*Fresh Views: New freeze protection methods in perennial fruit crops

Farm Market & Agritourism: Measuring success with a marketing plan

Ag Labor Review: More heavy lifting needed

 

 

 

 

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower