Jun 18, 2019Growers pose as superheros for Wish Farms promotion
Growers working with Wish Farms are posing as superheroes in a social media promotion the berry grower and brand is running this summer.
Dubbed “Superhero Summer,” the promotion will feature images of Wish Farms’ growers in various comedic superhero poses on the social media site Instagram, according to a press release from the company.
The campaign is a spin-off from a video the company released last winter. They recognized their growers with the slogan: “Farmers: Real-Life Superheroes. Saving the World by Feeding the World.”
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For each Instagram engagement (like, tag and follow) on the campaign posts, Wish Farms will donate the equivalent of one meal’s cost to Feeding America. One dollar helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
“Wish Farms has been a tremendous year-round partner to our network of 12 food banks and we are thrilled to be partnering with them for this summer campaign,” said Robin Safley, Executive Director of Feeding Florida, a partner state association of Feeding America. “Our agricultural partners help us make a difference by donating wholesome produce to distribute to the 2.8 million Floridians who need it most.”
Wish Farms, founded in 1922, and third-generation owned, is a year-round supplier of strawberries, blueberries, blackberries and raspberries growing both conventional and organic varieties.