Aug 30, 2022

Hut! Hut! SnapDragon! New York apple variety aligns with Buffalo Bills

SnapDragon is the official apple variety of the NFL’s Buffalo Bills.

The apple, developed in New York at Cornell University, is grown by more than 150 farmers in the state.

“The Buffalo Bills organization is top-notch, from the players and coaches to the people working behind the scenes, and Crunch Time is thrilled to join the team as the first-ever official apple of the Bills,” Jessica Wells, executive director of Crunch Time Apple Growers, said in a news release. “With both the Bills and SnapDragon having Western New York roots, it seemed like a perfect match. SnapDragon apples are the perfect snack to fuel game day – on the field, in the stands, or on the couch!”

SnapDragon apples have a spicy-sweet flavor with a hint of vanilla – think sweet with a snap. The apples are perfect for snacking, so as the Bills make their way toward a winning season this year, fans can make their way to grocery stores throughout New York State, including Wegmans, Aldi and Tops, to grab a SnapDragon apple for a healthy half-time treat. For fans outside of New York, they are also available at Publix, ShopRite, HEB, The Fresh Market, Harris Teeter, and many other retailers.

“We are thrilled to welcome SnapDragon to the Buffalo Bills partnership family,” Dan Misko, senior vice president of business development at Pegula Sports and Entertainment, said in the release. “As the first-ever apple partner, we are excited to see SnapDragon apples throughout Highmark Stadium on game day and at different events centered around youth, health and wellness.”

Fans will be able to learn about and taste SnapDragon apples on the Billevard during the Oct. 30 game against Green Bay and during the Dec. 11 game against the NY Jets. SnapDragon apples will also be featured in select menu items throughout the stadium.

To learn more about this exciting partnership and about SnapDragon apples, please visit https://snapdragonapple.com/score-big.