Jun 26, 2019

Jason Wolcott joins Fall Creek as commercial director

Jason Wolcott has joined Fall Creek Farm & Nursery as its commercial director, responsible for the company’s commercial strategy and execution, including planning and fulfillment of blueberry plants, customer service and technical support, and the development and administration of blueberry variety licensing platforms. He is based in Lowell, Oregon, and reports to President and Chief Operating Officer Oscar Verges.

Wolcott has more than 20 years of leadership experience in sales, marketing, operations, and finance, including more than 16 years in the food products industry.  Most recently, he was vice president of global accounts and international sales at Cavendish Farms of Massachusetts, a leading supplier of frozen potato and appetizer products sold in more than 50 countries. Wolcott was responsible for leading the strategic planning, sales and pricing strategies for the national account division and international division representing more than $500 million in sales. 

Previously, he held positions of increasing responsibility in operations, marketing and key account sales for ConAgra Foods Lamb Weston, culminating in the role of global manager of key accounts for the leading supplier of frozen potato, sweet potato, appetizer and vegetable products to restaurants and retailers around the world. In this role, Wolcott led a national account team in the U.S. as well as local teams in each region of the world to execute global strategies at the local level. 

“We are fortunate to serve a dynamic industry and work with an incredible crop that brings health, happiness and economic opportunity to so many,” says Verges. “Like so many other companies in this industry, we are striving to up our game as we professionalize and grow with the category. Jason brings a breadth and depth of knowledge, experience, passion, humility, curiosity and leadership to our organization. I’m excited to see the value Jason brings to our customers and industry.”

“Fall Creek is a world leader in the blueberry business, serving an industry on an exciting growth trajectory,” says Wolcott. “I look forward to being part of that growth, working with commercial blueberry growers and licensees around the world, and learning more about the industry while applying the knowledge and experience I’ve gained from other sectors. I’m also happy to return to my roots in the Pacific Northwest with my family.”

A native English speaker who is also fluent in Spanish, Wolcott earned a Master of Business Administration degree from Tiffin University in Tiffin, Ohio. He received a Bachelor of Science degree in microbiology from Washington State University in Pullman, Wash., where he also played varsity football and ran track.

Founded 40 years ago by the Brazelton family in Lowell, Oregon, U.S., Fall Creek Farm & Nursery, Inc., is an international blueberry breeding and nursery company with nursery operations and research and development centers in the U.S., Mexico, Peru, Spain, The Netherlands, and soon in South Africa. Fall Creek breeds and delivers blueberry varieties, nursery stock and grower support to commercial fruit growers throughout the world. For more information about Fall Creek, visit www.fallcreeknursery.com.