Sep 22, 2020Ocean Spray rolls out recycling initiative
Ag co-op Ocean Spray Cranberries Inc. recently launched a free recycling program that enables consumers to recycle Ocean Spray flexible plastic Craisins dried cranberries and snack packaging for alternative use.
Through the partnership with innovative waste management company TerraCycle, Ocean Spray is advancing its sustainable packaging strategy by helping to divert waste from landfills and extending the life of materials to reduce the overall environmental footprint of a product, according to a news release from the company.
Starting today, participants can send their Ocean Spray Craisins dried cranberry products that are in flexible plastic packaging to TerraCycle, where the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables, according to the release. As an added incentive, for each shipment of Ocean Spray Craisins dried cranberries packaging sent to TerraCycle through the Ocean Spray Recycling Program, participants earn points that can be donated to a non-profit, school or charitable organization of their choice.
In addition, Ocean Spray is working with TerraCycle’s new Loop platform to develop a program where together they will design and launch products in reusable packaging to create a truly circular economy, according to the release. Consumers will be able to order Ocean Spray products from Loop’s e-commerce platform, and once done with the product, will be able to simply return the packaging to Loop to clean, sanitize and refill with the original products to reuse.
“We are thrilled to partner with TerraCycle and their new Loop program to advance Ocean Spray’s commitment to sustainability so that we can leave the earth a better place for the farmers and families we serve,” Christina Ferzli, head of Global Corporate Affairs at Ocean Spray, said in the release. “We embrace TerraCycle’s innovative platform as a brand-new way to approach the process of recycling, especially as we honor Climate Week and consider the steps we are taking as an organization through all of our sustainability efforts to continue this work in a meaningful way.”
“Since our founding, TerraCycle has made it our objective to ‘Eliminate the Idea of Waste’ by recycling the unrecyclable and diverting waste from landfills and local communities,” Tom Szaky, TerraCycle CEO, said in the release. “Through the Ocean Spray Recycling Program, we are joining forces with this iconic brand to offer a simple solution to packaging waste that helps preserve our environment for future generations.”
Earlier this year, Ocean Spray announced it is the first major fruit cooperative worldwide to achieve verification that its crop is sustainably grown through the Sustainable Agriculture Initiative Platform’s (SAI Platform) Farm Sustainability Assessment (FSA), according to the release. To continue these efforts, Ocean Spray is also working with National Geographic to support fieldwork in regenerative agriculture and is tapping into the cooperative’s community giving program to support grassroots sustainability efforts in its cranberry farming regions.
For more information, visit https://www.terracycle.com/en-US/brigades/ocean-spray.