Sep 17, 2019

Wish Farms’ ‘generations of sweetness’ celebrated

Berry company Wish Farms recently broke ground on a new headquarters building and rolled out a new marketing tagline, “generations of sweetness.”

Based in Plant City, Florida, the company is a grower, marketer and year-round supplier of strawberries, blueberries, blackberries and raspberries.

Amber Maloney, Wish Farms director of marketing, said the new phrase fits the company identity of family and its mission to provide the best tasting berries.

Also, generations of sweetness “resonates with consumers, as parents and grandparents share the love of berries with their children and grandchildren,” she said in a press release.

The tagline update coincides with Wish Farms’ groundbreaking of its new three-story, 24,000 square foot office for their expanding operation, according to the press release. Construction of the 130,000 square foot warehouse and cooling facility is scheduled for completion in January 2020. Third and fourth generation family members were all in attendance commemorating the memorable groundbreaking event.

Nick Wishnatzki, marketing project manager, said in the press release that he and his sister Elizabeth and their spouses were proud to carry on the family legacy.

The office is due to be occupied by staff in September 2020, according to the press release Among other things, it will feature an indoor grove of trees, an adult-sized slide, a treehouse conference room and employee gym.

Third-generation owner, Gary Wishnatzki, started working as a dockhand for his father and uncle in 1974.

“When my grandfather Harris arrived at Ellis Island from Russia in 1904, he could never have imagined what his American dream would become one-hundred-and-fifteen years later,” Gary said in a press release. “It brings me great pride to know that my children and their families will continue carrying the torch.”