Mar 27, 2019Wish Farms starts domestic blueberry season, to pack 4 million pounds
Demand for Florida blueberries has seen a significant rise over the last decade as people are becoming keenly aware of their numerous health benefits.
As the largest grower of fresh blueberries in Florida, Wish Farms expects to pack and market around 4 million pounds. With competition from Mexico increasing, Wish Farms believes this partnership, along with other marketing efforts, can help elevate the choice consumers have during the domestic season.
“We have made a commitment to grow great tasting varieties like Chickadee, Arcadia and Kestrel,” Wish Farms Director of Blueberry Operations Teddy Koukoulis said in a news release. “Not only do they meet our high flavor standard, their earlier yield allows us to transition into the Florida season sooner.”
Sponsorship of the 2019 Florida Blueberry Festival
Wish Farms will be the Official Grower Sponsor of the 2019 Florida Blueberry Festival.
“We see this as a perfect alignment and an exciting opportunity to promote our brand and connect with consumers,” Director of Marketing, Amber Maloney said in a news release. “We want our loyal Berry Lovers to partake in the domestic season kick off in our backyard.”
Wish Farms will be sampling and selling farm fresh Florida blueberries at their Festival booth.
In 2017, the two-day festival in Brooksville drew around 60,000 people. By shifting the venue to Kissimmee, changing the date from May to March and adding two days, officials believe this will have an extremely positive effect on attendance.
“This is a celebration of local blueberries, and having support from a substantial grower like Wish Farms is really going to take our event to the next level,” said Michael Heard, President of the Florida Blueberry Festival.