Farm Market
Agritourism, organic and tech: 6 key themes from the 2025 Great Lakes EXPO
There’s no doubt Michigan is a hotbed of specialty crop production. A recent study coauthored by the Michigan Vegetable Council and Michigan State University confirms as much, saying the state today hosts over 3,000 fruit... more »
Identifying underperforming products in your farm market
Running a thriving farm market today requires more than offering fresh produce. It demands strategic decision-making based on data. Identifying underperforming products is one of the most overlooked yet critical aspects of profitability. These products... more »
New MSHS leader follows father’s tree fruit leadership
The new head of the Michigan State Horticulture Society (MSHS) is following in his father's footsteps by heading the organization that works to strengthen the state’s fruit and vegetable production leadership. Kyle Weber of southwest... more »
Hanulcik Farm Market & Orchard’s central Michigan fruit heritage
Hanulcik Farm Market & Orchard is a third-generation fruit farm, market and orchard in Ionia, Michigan, that has been supplying locally grown fruit since 1936. The season opens each year with strawberries in June. The... more »
Farm Market & Agritourism: What to do when market fluctuation affects prices
Prices for fruits and vegetables at the farm level can swing quickly because of weather and seasonal supply. Retail store prices, on the other hand, change more slowly. This happens because stores spread costs across... more »
Farm Market & Agritourism: Aligning farm market products with consumer values
Consumer preferences are increasingly shaped by sustainability considerations, especially within direct-to-consumer (DTC) markets such as farmers markets, farm stands, retail farm markets and community-supported agriculture (CSA). Understanding and aligning with these sustainability values can help... more »
Unlocking farm profitability
Charlotte Smith to deliver powerful keynote at GLEXPO 2025 At the Great Lakes Fruit, Vegetable and Farm Market EXPO 2025, attendees will gain actionable insights from keynote speaker Charlotte Smith. As a marketing and mindset... more »
Improving your farm market performance
Improving your farm market performance Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising... more »
Top fresh food marketing trends for 2025
As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful brands will be those that can adapt to... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Current Issue
Michigan researchers flag rising grape risks
Blueberry legacy: Tawas Blueberry Farm remains a staple of its community
Organic Grower: Mechanical advances help target weeds in organic vegetable farm setting
Farm Market & Agritourism: Identifying underperforming products in your farm market
Ag Labor Review: Low-hanging fruit opportunities
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