Farm Market
New MSHS leader follows father’s tree fruit leadership
heading the organization that works to strengthen the state’s fruit and vegetable production leadership. Kyle Weber of southwest Michigan’s MM Farms is the 2026 MSHS president. His dad, Kurt, held the role in 2008. Tree... more »
Hanulcik Farm Market & Orchard’s central Michigan fruit heritage
Hanulcik Farm Market & Orchard is a third-generation fruit farm, market and orchard in Ionia, Michigan, that has been supplying locally grown fruit since 1936. The season opens each year with strawberries in June. The... more »
Farm Market & Agritourism: What to do when market fluctuation affects prices
Prices for fruits and vegetables at the farm level can swing quickly because of weather and seasonal supply. Retail store prices, on the other hand, change more slowly. This happens because stores spread costs across... more »
Farm Market & Agritourism: Aligning farm market products with consumer values
Consumer preferences are increasingly shaped by sustainability considerations, especially within direct-to-consumer (DTC) markets such as farmers markets, farm stands, retail farm markets and community-supported agriculture (CSA). Understanding and aligning with these sustainability values can help... more »
Unlocking farm profitability
Charlotte Smith to deliver powerful keynote at GLEXPO 2025 At the Great Lakes Fruit, Vegetable and Farm Market EXPO 2025, attendees will gain actionable insights from keynote speaker Charlotte Smith. As a marketing and mindset... more »
Improving your farm market performance
Improving your farm market performance Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising... more »
Top fresh food marketing trends for 2025
As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful brands will be those that can adapt to... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »
Effective methods for collecting customer data in retail farm markets
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies. Several... more »
Latest News
Unlock spray drone best practices: Attend Great Lakes Expo’s Drones in Specialty Crops Symposium
Current Issue
Ridgefest 2025: Michigan apple growers hit the mark with orchard strategies
Ridgefest: soil, water considerations spur orchard success
Michigan Viticulture Field Day’s air, ground approaches aid vineyard management
Fresh Views: Sustainability for the future of farming
GLEXPO preview: Bringing innovation and tradition to the Great Lakes EXPO
New MSHS leader follows father’s tree fruit leadership
Farm Market & Agritourism: What to do when market fluctuation affects prices
Ag Labor Review: A light at the end of the tunnel
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