farm market
Tour stops revealed for Farm Market Bus Tour 2024
Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »
Goebbert’s Farm shares farm market and agritourism business success
Goebbert’s Farm in the northwest Chicago suburbs has been in the farm market business since 1948. Goebbert’s Farm, based in South Barrington, Illinois, sells a large variety of fruit and vegetables, including blackberries, blueberries, grapes,... more »
Common marketing mistakes can hinder success
It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »
Fresh Views: Alstede Farms leverages social media platforms, emails to assist with its success
Alstede Farms, is a majority-female owned family farm that is now entering its second generation with myself and my sister as owners. Our business grows more than 800 acres of fruits and vegetables, and social... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Farm Market & Agritourism: Complementary markets promote local agriculture
Recently, I attended a regional grower meeting where I gave a presentation on a pilot project collecting pricing data at farmers markets for the USDA. One of the growers made the comment that he thought... more »
Connecting innovation and education at the Great Lakes EXPO
The Great Lakes Fruit, Vegetable and Farm Market EXPO and Michigan Greenhouse Growers EXPO provide ample opportunities to connect with key decision-makers on the show floor. This three-day event features over 70 educational sessions and... more »
American Cider Association calls on cider makers to participate in survey
The American Cider Association (ACA) is urging commercial cider makers to participate in its 2023 Cider Production Survey. The survey's purpose is aimed at gathering vital production data to provide Congress, media and buyers information... more »