Raspberries & Blackberries

Driscoll’s reports a digital marketing success

Driscoll’s reports its six-part video series has drawn a large audience resulting in 65 million impressions and more than 1.5 million views. The promotion is set to break Driscoll’s record engagement rate, according to spokeswoman... more »

Late winter, dry spring bring bountiful berry season

Marvin Pritts, a horticulture professor and small fruit specialist at Cornell University, said a later winter combined with cooler weather in April produced a strawberry crop that is smaller than in years past, but that same... more »

New York state economy boosted by berry industry

Berries are an important part of the New York State agricultural economy, and the state economy as a whole. Currently, berries – primarily strawberries, raspberries, blueberries, and blackberries – are grown in all but a... more »

$177.4 million in commodity purchases planned by USDA

Up to $177.4 million in purchases for nutrition assistance programs using a new streamlined process was introduced May 24 by U.S. Department of Agriculture Under Secretary for Marketing and Regulatory Programs Greg Ibach. The American-grown products... more »

Researchers travel Down Under to collect raspberry and peach seeds

University of Georgia horticulturists Rachel Itle and Dario Chavez recently spent a busy two weeks in Australia collecting seeds from wild raspberries and peaches to bring back to the UGA Griffin campus. As scientists in... more »

Creative fruit, machinery, marketing drive Driscoll’s

Build a better mousetrap, the old saying goes, and the world will beat a path to your door. Research and development aren’t always common investments in commodity markets. But the Driscoll’s motto is “only the... more »

Behind-the-scenes look at Driscoll’s blackberry development

Driscoll’s on April 9 published ‘Pursuit of Flavor,’ a series of web videos exploring its work in berry breeding research. The video launch is timed with Driscoll’s peak season for blackberries. In one of the... more »

Blossom Protect, Botector get EPA OK to increase storage time

Vista, California-based Westbridge Agricultural Products' has received Environmental Protection Agency approval for an extended storage period on the Blossom Protect and Botector product labels. The new labels extend the storage time from 10 months to... more »


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