Category: Marketing
Driscoll’s names new president of the Americas
Zespri CEO Dan Mathieson is leaving the produce marketer to become Driscoll’s new President of the Americas.
Farm Market & Agritourism: Establish your business as a destination
In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with our marketing efforts. The market is where you want to be!
Washington winegrowers group to host Winevit 2024
Washington Winegrowers Association WineVit sustainability vineyards winegrape grow
Cherry Industry Administrative Board seeks nominees
Cherry Industry Administrative Board CIAB tart cherries marketing
IFPA campaign supports WIC funds in SNAP
The International Fresh Produce Association (IFPA) launched its largest-ever ad campaign in support of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).
Farmer risk management training receives funding
USDA Risk Management Agency climate practices
$203M awarded to market access programs
USDA export promotion Foreign Agricultural Service
Black farmer training program receives boost
National Minority Supplier Development Council NMSDC Acres program black farmers minorities
IFPA cites 10 key 2023 impacts
The International Fresh Produce Association (IFPA) released its Annual Impact Report and the 10 key industry issues in 2023.
Georgia Senator pushes CBP to boost Georgia produce demand
U.S. Customs and Border Protection CBP Georgia produce pecans promotion Senator Jon Ossoff
FirstFruit Farms acquires Applewood Fresh Growers
FirstFruits Farms, Prescott, Washington, has acquired Michigan’s Applewood Orchards and Applewood Fresh Growers.
Fruit Growers News honors 40 Under 40 Awards leaders
Fruit + Vegetable 40 Under 40 Awards Fruit Growers News Vegetable Growers News recognition honors
Farm Market & Agritourism: Revolutionize customer relationships
Business are changing in the rapidly evolving digital landscape. Learn how farm market businesses can better connect with their customers.
Pink Cosmo berries a hit in their trial season
Shoppers in select Sprouts Farmers Markets stores in California earlier this year might have thought the Pink Cosmo blueberries were the work of a shrewd marketer who saw an opportunity for yet another Barbie-themed product.
FIRA USA AgTech innovations focus on mainstreaming automation
A limited number of robots and automated machines are being deployed in grower fields. Learn how more buy-in is needed from venture capital firms.
Ark Foods introduces mini watermelons
Ark Foods, the modern-day farming company on a mission to showcase the magic of vegetables, is expanding into fruit with a pilot project for watermelons.
Pear Bureau Northwest celebrates World Pear Day
Pear Bureau Northwest (PBNW) is celebrating World Pear Day Dec. 2 by showcasing global dishes through live-streaming culinary platform Kittch.
Great Apple Rescue helps West Virginia apple growers
Farmlink Project, Great Apple Rescue of 2023, apples, West Virginia apples, food relief, charitable, food donation, hunger
Deadline approaching for New England high tunnel conference
high tunnel conference, New England High Tunnel Production Conference University of New Hampshire, University of Vermont, University of Maine
Mid-Atlantic Fruit and Vegetable Convention to include strawberry growers group
Mid-Atlantic Fruit and Vegetable Convention, North American Strawberry Growers Association, State Horticultural Association of Pennsylvania, Pennsylvania Vegetable Growers Association, Maryland State Horticultural Society, New Jersey State Horticultural Society, Virginia State Horticultural Society, Penn State, University of Maryland, Rutgers, Virginia Tech, Extension