Marketing

Berries lead fresh organic produce sales

Berries are now the king of fresh organic produce sales. According to the latest sales data, berries top 2023 organic fresh produce sales. For the second year in a row, organic berries, which include strawberries,... more »

Titan Farms celebrates decade of premium peach brand

Titan Farms is marking the first 10 years of one of its premium fresh peach brands. The Ridge Spring, South Carolina-based Titan announced the 10th anniversary celebration of its Lori Anne Peaches peach brand. [caption... more »

Ohio Agritourism Conference and OPGMA Summer Tour join forces

The Ohio Agritourism Conference and OPGMA Summer Tour are combining efforts to provide valuable learning experiences and minimizing the time participants spend away from the farm. This event is designed to provide insights into customer... more »

Report: US ag exports generate $412B economic output in 2022

The value of U.S. agricultural exports totaled $197.4 billion in 2022 and generated $214.6 billion in economic activity for a total economic output of $412 billion, according to new USDA numbers. Exports comprised both commodities... more »

Farm Market & Agritourism: markups vs. margins

What’s the difference between markup and margin? A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The... more »

Record organic sales reported for 2023

Organic product sales are increasing and in the U.S., have hit a record, according to a report. Sales of certified organic products approached $70 billion in 2023, a record for the sector. Dollar sales for... more »

Registration opens for USApple Outlook

Registration has opened for USApple’s Outlook 2024 crop production and outlook conference. The event is scheduled for Aug. 14-16 in Chicago. It is designed to allow participants to connect and collaborate with leaders from every... more »

Inflation, farm input costs shape farm market prices

Properly pricing farm market produce and goods can be difficult. If a manager prices too high or not high enough, sales and profits could slip. The latest Fruit Growers News Farm Market Pricing Survey shows... more »

Current Issue

Michigan Ridgefest: Innovative orchard production techniques meet new marketing approaches

Maine strawberry grower Tom Stevenson

Ground resiliency: Water conservation, sustainable practices improve land, plant health

Investing in plant health: The hardiness of your plants is good for your bottom line

*Fresh Views: New freeze protection methods in perennial fruit crops

Farm Market & Agritourism: Measuring success with a marketing plan

Ag Labor Review: More heavy lifting needed

 

 

 

 

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