Nov 30, 2023

Ark Foods introduces mini watermelons

Ark Foods, the modern-day farming company on a mission to showcase the magic of vegetables, is expanding into fruit with a pilot project for watermelons.

The company has a trial of four specialty watermelon varieties, selected for their convenient size and sweetness, which reflects Ark Foods’ dedication to creating unique and exciting food experiences. It plans to release the new watermelon varieties at the start of the new year.“Watermelons are an immensely popular fruit that offer plenty of room for innovation,” Noah Robbins, founder and CEO of Ark Foods, said in a news release. “After careful consideration, we have chosen the right fruit as our first addition to our product offerings that will inspire excitement and curiosity in the produce section.”

The Ark Foods research and development team is excited to offer modern shoppers multiple watermelons that are small in size yet big in flavor.

Watermelons are typically in highest demand during the summer months but have become popular year-round. The company aspires to offer these watermelons year-round, based on trial results and consumer receptivity in the market, according to the release.

Ark Foods plans to begin its soft regional launch of personal-size watermelons in January in select retail stores.

As the pilot program grows, shoppers will soon see Ark Foods’ watermelons spreading to produce departments nationwide.

“Our expansion into fruit is a resounding testament to our dedication to offering consumers a kaleidoscope of fresh and diverse produce options,” Robbins said in the release. “With this venture, Ark Foods will solidify its position as a forward-thinking company with a mission to provide accessible food choices that excite you about veggies (and now fruits!) and the clean-eating benefits they provide.”