Marketing

Take hold of managing liability on agritourism farms

Agritainment operators need to do everything they can to minimize farm safety risks, manage liability, mitigate financial risk through enterprise budgeting and improve marketing strategies. Brian J... more

Teenagers line up to work at century-old farm

Adapting to change has been part of Krupp Farms’ growth and improvement over the past 100 years. This year marks not only the Comstock Park, Michigan, farm’... more

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Farmington Fresh a U.S. provider of sliced Opal brand apples

Farmington Fresh, a provider of fresh sliced apples, oranges, pears, and other fruits and vegetables to the food service industry and retailers, has r... more »

$10M committed for cranberry health benefits research

Cranberry grower-owned cooperative Ocean Spray will invest more than $10 million over the next five years into researching health benefits of consu... more »

Mid-Atlantic Fruit and Vegetable Convention starting Jan. 30

The 2018 Mid-Atlantic Fruit and Vegetable Convention will be held Jan. 30 - Feb. 1 at the Hershey Lodge and Convention Center in Hershey, Pennsylvania... more »

Lisa Cork joins Produce Marketing Association’s board of directors

[caption id="attachment_16211" align="alignright" width="150"] Lisa Cork[/caption] With a career spanning more than 30 years in fresh produce, form... more »

New York City marathon runners get SnapDragon apples

Over 50,000 SnapDragon apples were handed out as a post-run energizing boost for the New York City Marathon runners this past weekend.  The SnapDrago... more »

Third quarter organic produce sales top $1 billion

Organic fresh produce sales reached $1.16 billion for the third quarter of 2017, an eight percent increase in dollars and 10 percent rise in volume fr... more »

Report: Washington Apple Commission overpaid contractor

According to an Oct. 28 story in the Yakima Herald, the Washington Apple Commission overpaid $573,182 to a contractor that submitted invoices with “... more »

Michigan trade trip to China joined by several fruit companies

Having recently returned from the annual meeting of the Tri-National Agriculture Accord – a group of agricultural officials from Canada, the U.S. an... more »

Backing local farms top reason to buy fresh produce

When it comes to buying fresh produce, northern New Englanders value maintaining local farmland, supporting the local economy, and buying produce with... more »

UF study: Red makes consumers retain label awareness

For many people, red means “stop,” and that’s what consumers are doing when they see that color on food information labels, according to a new s... more »


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