Marketing

Storytelling can end commodity farming

John Stanley believes the agriculture community must reveal itself to the marketplace in order to enhance its standing and make farms profitable. Stanley, a horticultural consultant based in Nanup, Australia, told attendees at his keynote... more »

Michigan apple growers to decide future of program

Michigan apple growers will be voting in February on whether to continue the Michigan Apple Advertising and Promotion Program, supported by grower assessments. The ballots will also include changes to the program, including allowing the... more »

IFPA vet to head National Watermelon Association

The National Watermelon Association (NWA) has hired produce industry veteran George Szczepanski as its new executive director. The appointment is scheduled to become effective on Feb. 26. Szczepanski’s experience... more »

MSU schedules grower webinars

The start of the new year brings new opportunities for fruit and vegetable growers to think creatively about ways they can expand their bottom lines. Michigan State University (MSU) Extension vegetable and fruit educators are... more »

IFPA, industry groups react to Sen. Stabenow’s stepping down

UPDATED: Michigan U.S. Senator Debbie Stabenow’s service to agriculture is being commended by fresh produce industry groups, including the International Fresh Produce Association (IFPA). On Jan. 5, the Michigan Democrat, who has represented the Wolverine... more »

New CEO named at ProducePay

ProducePay has named Patrick McCullough as the company’s new chief executive officer. He succeeds Pablo Borquez Schwarzbeck, who was CEO since he founded the company in 2014. Prior to... more »

WSU student wines blend with holidays

Consumers looking for special wines to celebrate the holidays need search no further than the student-made wines of Washington State University’s Blended Learning class. The course, which is holding a holiday wine sale, was launched... more »

Costs exceed returns for Michigan tart cherry growers

The costs of growing tart cherries in Michigan exceeds market returns, new research shows. Michigan tart cherry growers must spend 44 cents a pound to produce the fruit, according to the report from Michigan State... more »

Current Issue

Italian orchard all-in on multi-leader system

Italy’s apple-focused show rich on technology

Michigan hort group lauds Thome, Shane

H-2A, ag labor reform efforts die in Congress

2022 Fruit + Vegetable 40 Under 40 recognized

Michigan apple growers to decide future of program

Great Lakes EXPO Farm Market Bus Tour 2022

Engelsma family claims 7th cider contest win

Soil solutions: tips for strawberry growers take center stage

Farm Market & Agrotourism: take time to assess your marketing strategy

Cherry Marketing Institute: Michigan cherry group focuses on H-2A, FDA rule

 

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