Marketing

Michigan Apple Committee launches social media summit

The Michigan Apple Committee is offering a social media summit to teach selected young growers the latest trends and best practices to promote their business and the Michigan apple industry. The Handpicked Social Media Summit... more »

Seven takeaways from benchmark survey of markets

Penn State Extension’s Farm Markets team works with a Farmers Market Promotion Program (FMPP) grant from the USDA-Agricultural Marketing Service (AMS). The awarded project is titled Building Dynamic Marketplaces & Stronger Networks for Pennsylvania's Direct... more »

California cherries to miss Memorial Day promo push

As the first one out of the gate, cherries typically kick off the stone-fruit season with peak volumes heading into the Memorial Day holiday. But longer periods of cool weather this spring have slowed development... more »

Watermelon board promotes marketing achievements

The National Watermelon Promotion Board (NWPB) has released the findings of a new study that shows how the organization’s marketing activities help shape the demand for watermelons. The study, conducted with research partner Armada Corporate... more »

Organic food sales hit record $61.7 billion in US in 2022

Organic food sales in the U.S. topped $60 billion for the first time in 2022, almost doubling 2021’s growth and now accounting for 6% of total food sales in the nation. The 2023 Organic Industry... more »

NAMA recognizes USHBC podcast

The National Agri-Marketing Association (NAMA) has recognized the U.S. Highbush Blueberry Council’s podcast. “The Business of Blueberries” placed first in the Webinars & Podcasts category at the Best of NAMA awards in late April. Entries... more »

Technology revolutionizes cherry, small fruit grading, packing

Technology upgrades have swept through West Coast fruit packinghouses, with everything from stone fruit, apples and citrus processed on more sophisticated equipment than a generation ago. That includes cherries, which present several special handling needs:... more »

MBG, UF develop late-season Georgia blueberries

Berry Blue LLC, an MBG Marketing subsidiary, has signed a seven-year, multi-million-dollar partnership with the University of Florida (UF) blueberry breeding program. The agreement will allow members of the MBG Marketing grower cooperative in Georgia... more »