Category: Marketing
USHBC names winners of first Blueberry Boost Accelerator Pitch Competition
The Blueberry Boost Accelerator pitch competition winners have been honored. Read about the blueberry products they created.
New MSHS leader follows father’s tree fruit leadership
There’s a new MSHS leader. Read more about Kyle Weber of MM Farms’ tree fruit leadership
Applications for USHBC blueberry leadership program now open
The USHBC has opened applicants for its blueberry leadership program. Read about the program and its recent graduating class of industry professionals.
Hanulcik Farm Market & Orchard’s central Michigan fruit heritage
Hanulcik Farm Market & Orchard began in 1936. Read how the family operation switched to a retail focus.
Apples at a turning point: Orchard removal, better varieties required for grower survival
Apple growers recently met in Chicago. Read about the state of the apple industry at the USApple Outlook conference.
Farm Market & Agritourism: What to do when market fluctuation affects prices
Farm market price swings can give operators headaches. Learn what to do to counter market price fluctuations.
JDI’s Racing for melons: From the fields to the finish line
NASCAR success. Read about JDI Farms’ watermelon racing success.
IFPA announces 2026 board of directors
The IFPA has appointed its 2026 board of directors. Read more about who has been named to lead the organization.
Michigan Apples’ 10 years of handing apples to Chicago Marathon runners
For a decade, Michigan Apples has handed Chicago Marathon runners apples. Read more about the fruit group’s race sponsorship.
Organic Grower: AC Foods’ sustainable organic betterful Blues
Read how AC Foods is reigniting the blueberry category with regenerative organic certified betterful Blues.
Farm Market & Agritourism: Aligning farm market products with consumer values
Consumer values can be aligned with farm market products. Read how farm market operators can improve their consumer marketing.
Farm Bureau shares MAHA recommendations
The Farm Bureau has shared its MAHA recommendations. Discover more about the four focus areas, including enhancements to support farmers.
Improving your farm market performance
Improving farm market performance takes effort. Read some tips on how increasing performance can help improve sales.
Hollabaugh Bros.’ Pennsylvania tree fruit success
Pennsylvania pome success. Read about Hollabaugh Bros.’ seven decades of growing and farm market achievements.
Texas Watermelon Association refreshes website
There’s a new look for Texas’ watermelon industry website. Read about the Texas Watermelon Association’s online makeover.
Family stone fruit tradition: Mountain View’s stone fruit focus
Mountain View Fruit Sales is a San Joaquin Valley stone fruit grower. Read more about the family stone fruit tradition.
Top fresh food marketing trends for 2025
The fresh food industry is evolving in response to consumer preferences. Learn how successful brands can adapt to the changes.
USHBC surveying industry members
The USHBC wants to know what its members think. Read more about the survey that seeks blueberry industry stakeholder input.