Marketing

Free marketing webinars for ag, food operators offered in Colorado

The Colorado Department of Agriculture is offering six free virtual marketing webinars this spring to help educate ag and food business owners on state-of-the-art ways to connect with consumers through the latest public relations, marketing,... more »

Penny Leff retiring April 11 as California agritourism coordinator

Penny Leff has spent her time at University of California Agriculture and Natural Resources working as a champion of all things that blend agriculture and tourism (“agritourism”). Leff first brought her creative approach to University... more »

Riverdance Farms finds success with farm-visiting crowd

Like most small-to-medium farms across the country, Riverdance Farms in Livingston, California had to – and still is – navigating the new farm business landscape in this COVID-19 era. Consumer demands have undoubtedly changed, some... more »

Two branded apple varieties gain consumer momentum

The latest Nielsen dataset* indicates that Cosmic Crisp and Autumn Glory apples are gaining momentum with consumers. Both varieties led the national apple category in percentage growth of dollars and pounds for the three months... more »

First NASDA Women’s Farm2Food Accelerator chooses Oregon women

The National Association of State Departments of Agriculture Foundation, in partnership with the Oregon Department of Agriculture and the Washington State Department of Agriculture, has launched the first Women's Farm2Food Accelerator. The Women’s Farm2Food Accelerator will help... more »

CMI Orchards sees strong sales of branded apples, including Envy and Jazz

Wenatchee, Washington-based CMI Orchards recently announced strong branded apple sales growth for several of its brands. According to a news release, Jazz apples have jumped into the second position for branded apple sales across the... more »

Shippers to retailers: ‘Consumers want more SweetTango’

Poised to begin the second half of their marketing season, SweeTango apple growers across North America are advising their best retailers to stock up to meet continued strong demand from the variety’s passionate consumer fans.... more »

Washington Wine reports smaller harvest, good quality in 2020

Washington’s winegrape crop may have been smaller in 2020, but according to farmers and winemakers – quality is high. The Washington State Wine Commission’s annual Grape Production Report, compiled with information provided by all Washington... more »

Current Issue

Kansas peach grower puts focus on high-density output

FGN’s 60th Anniversary: Tree fruit rootstocks evolve over decades

Pear rootstocks for replant in presence of armillaria

Cover crops show effects on iron deficiency in pear

USHBC recognizes grower Tom Bodtke, other blueberry industry leaders

Technology highlights at IFTA show commercial potential

Autonomous sprayer available for orchards

Hybrid use puts Regev in ‘game-changer’ mode

Farm Market column: ‘Delighting’ the online customer ideal marketers’ goal

Notes from the Farm column: Taking out an old tree while navigating credit card scams

National Council of Agricultural Employers column: Through good times and bad, neighbors help each other

see all current issue »

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