Marketing

BelleHarvest acquires Valley View, expands apple offerings

The acquisition provides BelleHarvest with a greater ability to expand its varietal mix and enhance overall quality, according to a news release. “With the increased volume and quality, we can better serve our existing and... more »

IFPA connects school districts, produce suppliers

The International Fresh Produce Association (IFPA) coordinated a School Foodservice Partner X-Change in early May to connect produce companies with K-12 school menu planners from 15 of the largest U.S. school districts. The Partner X-Change... more »

Sun Belle blackberries in peak production

Optimal temperatures and growing conditions are resulting in peak production of Sun Belle blackberries and Green Belle organic blackberries from central Mexico through late May. Premium proprietary varieties Aketzali and Amelali, as well as the... more »

Full Harvest expands online to all Grade 1 produce

Full Harvest, a leader in the battle against food waste, is expanding beyond surplus to all U.S. Department of Agriculture Grade 1 produce on its online marketplace for commercial buyers and sellers. Solving the food... more »

CFFA’s LeMay to succeed Nave at California grape commission

Ian LeMay, president of the California Fresh Fruit Association, will become president and CEO of the California Table Grape Commission in the spring of 2025, succeeding longtime commission head Kathleen Nave. Nave joined the commission... more »

Michigan Apple Committee funds 10 research projects

The Michigan Apple Committee (MAC) board has approved almost $240,000 in funding for 2023 industry research projects. The 10 projects were approved at the March board meeting. Research funding is a part of MAC’s mission... more »

Hess Bros. releases new winter, spring apple

Hess Brothers Fruit Co., a Pennsylvania apple grower-shipper, is making waves in grocery stores with a new apple variety only available in the winter and spring. The WildTwist apple is quickly winning fans but is... more »

CMI prepares for sweet cherry season

Northwest cherries deliver an intense, extremely profitable season and there’s only a three-month window left to plan promotions and reserve volume. Bolster sales from every direction with the freshest selections of premium cherries, high-graphic displays,... more »

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