Marketing
IFPA State of the Industry talk focuses on AI, consumer, workforce trends
Citing a host of challenges facing the global fresh produce and floral community, International Fresh Produce Association’s (IFPA) head emphasized action and advocacy as the vehicles through which the organization and its members will overcome... more »
IFPA honors global tree fruit CEO in women’s award winner
The International Fresh Produce Association (IFPA) has named Raina Nelson, a well-known global tree fruit and produce industry figure, as the 2023 winner of the Frieda Rapoport Caplan Women’s Catalyst Award. Nelson is president/CEO of... more »
Produce distributor unveils ‘Organic is the Answer’ campaign
Organically Grown Co., an Oregon produce distributor, has created a public service announcement-styled campaign with calls to action for consumers and retailers to promote the organic sector. “Organic is the Answer,” which provides resources for... more »
Legislation would protect organic industry
Despite the chaos of the U.S. House of Representatives, a bipartisan effort is underway to ensure organic standards continuously evolve and improve. H.R. 5973, the Continuous Improvement and Accountability in Organic Standards Act (CIAO) 2023,... more »
Moxxy Marketing adds service for USDA grants
Moxxy Marketing has worked with multiple specialty crop commodity groups to submit applications and obtain funding through USDA Agricultural Marketing Service (AMS) grants. AMS grants are designed to fund projects “that enhance the marketability and... more »
Stemilt showcases apples, pears at IFPA Show
Stemilt will feature unique and new varieties of apples and pears at the International Fresh Produce Association's Global Produce & Floral Show. The Global Produce & Floral Show is Oct. 19-21 in Anaheim, California. Setting... more »
Global table grape exports down, but category remains strong
Global table grape exports declined compared to the previous season but appear to remain on a growth trajectory, according to a recent Rabobank report. Exporting countries are grappling with various challenges while striving for efficiency... more »
Frutura to acquire U.S., Chilean berry companies
Frutura, a global sales and marketing platform for fruit, plans to acquire berry companies Giddings Fruit and Sun Belle. “The agreements we announce today are among the most significant acquisitions Frutura has made to date,”... more »
