Marketing

Take hold of managing liability on agritourism farms

Agritainment operators need to do everything they can to minimize farm safety risks, manage liability, mitigate financial risk through enterprise budgeting and improve marketing strategies. Brian J... more

Teenagers line up to work at century-old farm

Adapting to change has been part of Krupp Farms’ growth and improvement over the past 100 years. This year marks not only the Comstock Park, Michigan, farm’... more

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UF study: Red makes consumers retain label awareness

For many people, red means “stop,” and that’s what consumers are doing when they see that color on food information labels, according to a new s... more »

Michigan group cites newly re-certified market managers

The Michigan Farmers Market Association (MIFMA) has recognized seven farmers' market managers who were certified through the Market Manager Certifica... more »

Michigan wine industry contributes $5.4 billion to economy

The Michigan Grape & Wine Industry Council has published the results of an economic impact study confirming what members of the industry have long... more »

Crunch Time’s SnapDragon gets marketing boost

Crunch Time Apple Growers had one goal in mind when starting their brand refresh for SnapDragon Apples for 2017 – engage their consumers, and sell... more »

Restaurants cited for sourcing foods in Michigan

During the 50th annual Michigan Restaurant Show in Novi, five Michigan restaurants were presented with “Michigan GROWN, Michigan GREAT” awards. Th... more »

Pear Bureau Northwest salutes Sprouts Farmers’ Markets

Pear Bureau Northwest is excited to present the award for 2017 Pear Retailer of the Year to Sprouts Farmers Markets Produce Warehouse. The award, whic... more »

‘Organic’ and ‘non-GMO’ offer little distinction for consumers

Consumers are confused between foods labeled as “organic” and “non-genetically modified,” according to a new study led by a University of Flor... more »

USApple joins launch of healthy snacking grant program

The U.S. Apple Association in partnership with the School Nutrition Association and the National Association of State Departments of Agriculture, are ... more »

Salad Bars to Schools effort hits the 5,000 mark

In just seven years, Salad Bars to Schools, a public private partnership founded by United Fresh Start Foundation, Whole Foods Market, Chef Ann Founda... more »

Marathon finishers to receive Michigan apples

Michigan apples will be distributed at the finish line of the Bank of America Chicago Marathon for the second year. The Michigan Apple Committee (MAC... more »


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