Marketing

Fresh produce sales added $483M versus comparable period in 2020

“In December, we saw consumers moving around much more than any other month during the pandemic,” said Jonna Parker, Team Lead Fresh for IRI. “But come February, trips and basket size trends moved back to... more »

Apple Research and Development Program continuation Ok’d in New York

The New York State Department of Agriculture and Markets announced March 18 that the state’s apple industry has voted in support of continuing the Apple Research and Development program (ARDP). New York apple growers are... more »

Bowerman Blueberries opens downtown retail location, expands farm market

West Michigan’s family-owned Bowerman Blueberries will offer its farm-fresh produce, baked goods and sweets year-round at a new cafe in downtown Holland. The restaurant will be located at the corner of Eight Street and Central... more »

CMI Orchards releases Flavogram, a ‘new way of experiencing apples’

Wenatchee, Washington-based CMI Orchards has released a new program, Flavogram, to help consumers compare apples to apples. Flavogram is a tasting guide that describes the flavor journey of each apple from the first bite to... more »

USApple: Total number of apples in storage on March 1 is 8% less than year ago

The U.S. Apple Association's March 2021 edition of Market News has been released. This is the fifth report on the 2020 apple crop. According to the survey, this year's fresh apple holdings on March 1,... more »

UGA Extension, SBDC to host ag marketing webinar series

Farmers and agricultural producers have faced numerous challenges in recent years, affecting the day-to-day tasks of running their operations. Add in a global pandemic and a push toward direct-to-consumer sales, and sustaining an agribusiness can... more »

Industry leaders to discuss empathy in marketing during BrandStorm

United Fresh’s sixth annual BrandStorm event will take place online March 9-11, 2021. The event will feature two sessions specifically designed to facilitate dialogue around the subjective topic of empathy in marketing, both in consumer... more »

PMA plans October in-person Fresh Summit in New Orleans

Produce Marketing Association has announced that Fresh Summit 2021 will take place, in-person, Oct. 28-30, 2021 at the New Orleans Ernest N. Morial Convention Center in New Orleans, Louisiana. Produce Marketing Association (PMA) will welcome... more »

Current Issue

Kansas peach grower puts focus on high-density output

FGN’s 60th Anniversary: Tree fruit rootstocks evolve over decades

Pear rootstocks for replant in presence of armillaria

Cover crops show effects on iron deficiency in pear

USHBC recognizes grower Tom Bodtke, other blueberry industry leaders

Technology highlights at IFTA show commercial potential

Autonomous sprayer available for orchards

Hybrid use puts Regev in ‘game-changer’ mode

Farm Market column: ‘Delighting’ the online customer ideal marketers’ goal

Notes from the Farm column: Taking out an old tree while navigating credit card scams

National Council of Agricultural Employers column: Through good times and bad, neighbors help each other

see all current issue »

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