Marketing

IFPA announces new board of directors for 2023

The International Fresh Produce Association (IFPA) is welcoming new members to its board of directors. The board of directors slate for 2023 will officially begin their term at the end of October after a vote... more »

USDA program gives Minnesota schools $3.5 million to buy local food

The U.S. Department of Agriculture has signed a $3.46 million agreement with Minnesota to increase purchases of local foods for school lunch programs. The agreement, through the USDA’s Agricultural Marketing Service (AMS), is the first... more »

Research seeks answers to what pear consumers want

A trio of Washington State University and Oregon State University researchers will discuss a project designed to guide the northwest pear industry on what varieties consumers prefer during a web seminar. The seminar, at 10... more »

Delivering the ultimate farm market experience

Often described as being a GPS for horticulture and agricultural businesses, John Stanley offers a guidance system to lead farmers in the direction of success. Stanley is one of the world’s leading horticultural consultants interpreting... more »

USHBC celebrates 2021 successes with annual Impact Report

The U.S. Highbush Blueberry Council is recounting its success last year with the arrival of its 2021 Impact Report. The annual report outlines the council’s retail programs, foodservice sales, and fresh and frozen berry sales,... more »

USDA program boosts local crops from California’s underserved farmers

The U.S. Department of Agriculture is funding a program in California that will buy and distribute locally grown, produced and processed food from underserved producers. Agriculture Secretary Tom Vilsack announced the program July 27 during... more »

IFPA applauds introduction of Healthy Meals, Healthy Kids Act

The International Fresh Produce Association commends leadership of the House Committee on Education and Labor for its recent commitment to the health of U.S. children via the introduction of the Healthy Meals, Healthy Kids Act,... more »

Strategies for selling at produce auctions

Agriculture is a subculture of our society. Produce auctions are a subculture of agriculture and are not always fully understood by folks working in the food system. I and two Extension colleagues are part of... more »