Marketing

#PearPizza campaign returns for National Pizza Month

Just in time for National Pizza Month, USA Pears is bringing back its pear pizza takeover campaign. Following a successful execution the past two seasons, resulting in greater consumer awareness of pears on pizza, the... more »

Rabobank takes a look into the future of the blueberry market

According to the latest fresh produce report from Rabobank, the global highbush blueberry planted area surpassed 205,000 hectares in 2020, and production is expected to continue to grow firmly in the next few years. Most... more »

To connect more farmers with buyers, UC publishes community food guides

Over the past year, many farmers have had to navigate rapid shifts in marketing practices since the COVID-19 pandemic disrupted traditional food-supply systems. During this time, establishing relationships with local vendors has become necessary for... more »

Registration open for 2022 NAFDMA Agritourism Convention & EXPO

The North American Farmers’ Direct Marketing Association's Agritourism Conference & EXPO is the premier event and trade show for everyone in the agritourism industry including operators, owners, managers and agriculture industry professionals. The NAFDMA Agritourism... more »

National Agri-Marketing Association names 2021 awards of excellence winners

The National Agri-Marketing Association announce three marketing and agricultural leaders as winners of the 2021 Professional Development Awards of Excellence. The National Agri-Marketing Association (NAMA) Professional Development Awards of Excellence honor members of the organization... more »

SweeTango launches ‘big return’ with strong fall crop

The SweeTango apple harvest is in full swing, and growers with Next Big Thing, A Growers’ Cooperative are encouraging food retailers to stock up now so they are ready to ride the club variety’s perennial... more »

CalFresh participants welcome texts on benefits of California-grown produce

The buzz or chirp of an incoming text message started some San Diego County, California, residents on the path to a healthier diet during this past year. In September 2020, most CalFresh participants in the... more »

Ontario apples promise great sweetness and flavor this fall

As apple harvest gets under way once again, Ontario consumers can expect great looking apples bursting with sweetness and flavor this fall. That’s due to plentiful July rains that encouraged fruit growth and hot, sunny... more »

Current Issue

Michigan grower takes helm of USApple board

Water woes challenge Western ag

A sentimental look at the impact of Larry Gut

Meet the Fruit & Vegetable 40 Under Forty Class of 2021

Climatology, tree and small fruits Great Lakes EXPO topics

BioConsortia bids to make a mark on industry

Controlling rodent pests in the orchard

Farm Market column: Seek a brand that builds positive customer response

National Council of Agricultural Employers column: Farm community can help lead to better times

see all current issue »

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