Marketing

UF researchers help wineries capitalize on carbonation craving

University of Florida researchers are helping wineries make more of their products bubbly to meet taste trends and expand their business. Andrew MacIntosh, a University of Florida, Institute of Food and Agricultural Sciences (UF/IFAS) assistant... more »

USA Pears, Cabot Cheese and California Walnuts join in 360° Promotion

USA Pears has announced a new partnership with Cabot Cheese and California Walnuts. Coinciding with National Pear Month throughout December, the 360° promotion includes in-store activations with high-graphic display bins cross-merchandising pears, cheese, walnuts and honey, and... more »

PMA to offer insights from industry leaders Bruce Taylor and John Anderson

Produce Marketing Association (PMA) has announced that it will cap off this year’s Virtual Town Hall Series with a candid conversation featuring Bruce Taylor of Taylor Farms and John Anderson of The Oppenheimer Group. PMA... more »

Coordinated marketing fuels record SweeTango apple sales

A coordinated strategy of aggressive retail push and consumer pull activities has already driven sales of 2020-crop SweeTango apples to the top of the charts this season, growers of the managed variety report. And given... more »

United Fresh releases Q3 2020 FreshFacts on Retail report

United Fresh Produce Association’s Q3 2020 issue of FreshFacts on Retail report is now available, sponsored by Mucci Farms. Mucci Farms is a leading greenhouse grower, packer, shipper and marketer of fresh fruits and vegetables... more »

CMI Orchards reports growth in organic production, sales

Over the past decade, Wenatchee, Washington-based CMI Orchards has continued to invest significantly in overall organic growth, bringing to market some of the very first club organics such as Ambrosia, KIKU, Kanzi, Jazz, Envy, Smitten... more »

Interview with Andy Ferguson of Ferguson’s Orchards, Eau Claire, Wisconsin

When Andy Ferguson was still in high school, his parents (Tom and Deb Ferguson) purchased an old apple orchard in western Wisconsin as a complete career shift. They spent 10 years steadily modernizing the operation... more »

USDA to host December webinars on importing specialty crops

The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) will host webinars on Dec. 3 and 9 to highlight new procedures for submitting documents required for importing specialty crops into the United States. U.S.... more »


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