Category: Marketing
Sensory merchandising helps retail sales
Purchasing fresh food may be the exception to the demise of in-person retail. Learn how sensory merchandising can aid retail sales.
Blueberry industry considers assessment hike
The blueberry industry is debating increasing U.S. Highbush Blueberry Council assessments. Learn how higher fees could fortify marketing.
Cherry grower Cherry Ke promotes specialty ag through social media
Talon Felker grows cherries in the “Cherry Capital of the World.” Learn about the social media influencer’s mission to promote Michigan specialty crops.
USDA to deliver second round of MASC payments to specialty crop growers
USDA is making a second round of payments through the Marketing Assistance for Specialty Crops program. Read more about the program and funds.
Farm market challenges: Labor, input costs drive farm market pricing
Inflation, inputs and labor press farm markets. Learn about the challenges facing farm market operators in this year’s Farm Market Survey.
Effective methods for collecting customer data in retail farm markets
Understanding customer behavior is essential for farm markets. Read more about how collecting consumer data can help farm market marketing.
Pittsburgh training center to build urban ag farm
Pittsburgh’s Bidwell Training Center has received a grant to build an urban farm and market. Read how the facilities will help the community.
Rural Voices USA weighs in on tariffs’ effect on rural America
Rural Voices USA has expressed its views on how tariffs will impact growers and rural America. Read the statement from the organization now.
Diversification aids Michigan’s Blake’s Orchard & Cider Mill
Blake’s Orchard & Cider Mill grows apples, vegetables and strawberries. Learn how the willingness to diversify helped it succeed for 80 years.
Understanding and addressing customer pain points
Identifying potential pain points can help farm market shoppers. Learn how addressing customer pain points can help farm market marketing.
Agritourism operators sought for national survey
The University of Vermont (UVM) is conducting a national survey to identify opportunities to support agritourism operators. Learn more now.
Mark Evans leads Michigan fruit growers with focus on education and research
Mark Evans advances Midwest fruit orchard management through MSHS leadership, grower education, research support and farm innovation.
Kemp McLeod earns 2025 Mr. Peach award for leadership in peach growing operations
South Carolina’s Kemp McLeod earns 2025 Mr. Peach award for excellence in peach growing operations and a legacy of family farming success.
Women in agriculture lead change and innovation
There are more women in ag. Read how ag women are leading fruit farms, boosting innovation and shaping the future of the industry.
Cattail Organics grows community through organic fruit production
Cattail Organics thrives through organic fruit production, soil health innovation and sustainable farming in Wisconsin’s short growing season.
Organic fruits’ sugar rush
As Americans battle against a deluge of added sugars in packaged foods and many other facets of the modern diet, new varieties of fruits with eye-catching, sugar-fueled names continue to hit the market.
Organic acreage, sales increasing
The amount of certified organic land in the U.S. more than doubled from 2000 to 2021.
How to build a strong value proposition for direct-to-retail fruit marketing
Learn how to craft value propositions that strengthen direct-to-retail fruit marketing, attract customers and build long-term loyalty.
Great Lakes EXPO bus tour showcases farmers market fruit marketing ideas
Learn how the GLEXPO bus tour highlighted farmers market fruit marketing and retail innovation across Michigan’s Fruit Ridge region.
Email marketing strategies for farm businesses
Email and social media are important in marketing. Read how farm markets can incorporate social media marketing into their marketing efforts.