Marketing
IFPA advocates for fresh produce in WIC, ‘healthy’ products
The International Fresh Produce Association (IFPA) has responded to proposed revisions to Women, Infants, and Children (WIC) food packages and efforts to define “healthy” for nutrient content claims. The U.S. Department of Agriculture’s Food and... more »
Bus tour visits Texas farms during agritourism convention
The Feb. 3-7 NAFDMA International Agritourism Association Convention & Expo in Austin, Texas, drew the highest turnout in nearly two decades. More than 900 agritourism operators, including fruit and vegetable growers and farm retail store... more »
How much is your cider and other pressing questions
Fruit Growers News is seeking input on pricing at farm markets across the country. The farm market pricing survey seeks retail per-pound data on specific commodities in these categories: Pre-picked conventionally grown fruits and vegetables;... more »
Vertical farming operator Oishii introduces new indoor strawberry
Vertical farming operator Oishii has introduced its newest strawberry varietal. The Koyo berry is touted as “bursting with sweetness” and an indoor grown strawberry that offers “exceptional flavor unlike any other,” according to a news... more »
New members, alternates join U.S. Highbush Blueberry Council
The U.S. Department of Agriculture has appointed 28 members and alternate members to the U.S. Highbush Blueberry Council (USHBC). They will serve a three-year term ending Dec. 31, 2025. Four of the appointments are exporter... more »
Apple packing, selling spotlighted in Mid-Atlantic convention bus tour
Cider doughnuts and apple packing and grading were some of the highlights at this year’s Mid-Atlantic Fruit and Vegetable Convention bus tour. Around 100 people began their convention with the pre-convention bus tour, which visited... more »
USApple reports Feb. 1 holdings, January movement
U.S. fresh apple holdings on Feb. 1 totaled 71.9 million 42-pound bushels, which is 7.3% less than at the same time a year ago and a 12.6% drop in the average over the past five... more »
IFPA kicks off 2023 with State of the Industry Report
The International Fresh Produce Association (IFPA) has released its State of the Industry Report to showcase the data, insights and outlooks that will help the industry prepare for the challenges and opportunities this year. “IFPA’s... more »