Marketing

Two years later: Fresh produce sales in March 2022 vs. peaks of 2020

Inflation has reached a 40-year high and consumers are extremely aware. “In March 2022, IRI’s survey of primary shoppers found that 92% of consumers believe food prices are somewhat or a lot higher than last... more »

USHBC president named Ag Association Leader of the Year

Kasey Cronquist, president of the U.S. Highbush Blueberry Council, has been named the National Agri-Marketing Association’s Ag Association Leader of the Year for 2022. Cronquist was recognized at an awards ceremony on April 7 at... more »

Georgia apple assessment approved; wine/grape check-off fails

Georgia apple producers recently voted to continue the Georgia Apple Commission Marketing Order for an additional three years. The new marketing order will allow the assessment rate to be changed from the current two cents... more »

Total apples in storage April 1: 75.5 million bushels, 1.1% more than 2021

The U.S. Apple Association has released its latest USAppleTracker survey results. According to the survey, the total number of apples in storage on April 1, 2022, was 75.5 million bushels, 1.1% more than last April’s... more »

New York Apple Sales’ innovation drives growing

Effectively working with growers, embracing technology and marketing its products in new ways are key elements to the success of New York Apple Sales. The emergence of newer generations should also influence the future of... more »

Michigan Blueberry producers approve continuation referendum

Michigan’s blueberry producers have approved a referendum to continue the Michigan Blueberry Research and Education Program for an additional five years beginning May 1. Established in February 2017, the Michigan Blueberry Research and Education Program... more »

Catoctin Mountain Orchard perfects innovation, marketing

The story of Catoctin Mountain Orchard in Thurmont, Maryland, is marked by hard work and determination since its foundation. Robert (Bob) Black is 70 years old, and has seen all of the farm’s growth since... more »

Cranberry Marketing Committee applauds US-UK tariff agreement

The U.S. cranberry industry welcomes the news of an agreement to remove Section 232 tariffs in the United Kingdom as a result of the settling of the long-standing steel and aluminum dispute. Since 2018, U.S.... more »