Marketing

Bilingual Quinn Farm draws 100K visitors a year

Last year, the farm attracted more than 100,000 visitors – a number that’s more impressive given the fact that the farm market doesn’t advertise.

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Farm markets report prices, strategy

For as long as growers have been selling their crops at market, they’ve stretched their necks to look at what the other folks charge.

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New Jersey peaches put in full view

Take a look at those electronic billboards on major highways around New Jersey, and your taste buds might tingle at the sight of delicious Jersey peac... more »

USHBC’s first advertising campaign outperforming forecast

The U.S. Highbush Blueberry Council (USHBC)’s advertising campaign to increase consumer demand for its berries is off to a good start. Results fo... more »

USDA assists farmers impacted by retaliation tariffs

The U.S. Department of Agriculture (USDA) will take several actions to assist farmers in response to trade damage from retaliation. President Trump di... more »

USApple gears up for annual crop outlook, marketing event

The Apple Crop Outlook & Marketing Conference is the only gathering of the U.S. apple industry at the national level – from growers and ... more »

Farmers’ market group funds SNAP processing effort

The National Association of Farmers Market Nutrition Programs (NAFMNP) is providing Novo Dia Group operational funding for an additional 30 days so th... more »

Dressel named chairperson of NYAA Board of Directors

The New York Apple Association (NYAA) has named Sarah Dressel of Dressel Farms in New Paltz, New York (NYAA District 3) chairperson of the board of di... more »

Promotional strategy delivers ‘exceptional’ results for USHBC

The blueberry industry’s first year-long consumer advertising campaign is off to a "Positively Bluetiful" start for the Folsom, California-based U.... more »

New blueberry varieties gain strong reception 

Two new high-chill blueberry varieties, MegasBlue and Titanium, have gained a strong reception from triallists and nurseries upon their launch into Eu... more »

Tennessee sessions help direct farm marketers’ online presence

Direct farm marketers, including value-added agriculture entrepreneurs and agritourism operators, must learn to communicate with customers in new ways... more »

Wish Farms’ expansion of Michigan blueberry program underway

Plant City, Florida-based Wish Farms, the year-round berry marketer, is pleased to announce it has expanded its relationship with Michigan grower, Led... more »


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P.O. Box 128
Sparta, MI 49345
616.887.9008
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