Category: Marketing
Markon hosts annual Markon Summit
Markon Cooperative recently brought some of its customers together at its annual Markon Summit.
Common marketing mistakes can hinder success
We want to make sure we are making the most of our marketing efforts, but there are several common mistakes that can hinder success.
Brighter Bites partners with FreshPoint and helps deliver more than 3.6 million pounds of produce
Brighter Bites and FreshPoint, a Sysco Company, have partnered to deliver fresh fruits and vegetables directly into families’ hands.
agInnovation leaders reveal 10-year agricultural research plan
agInnovation, a network of agricultural experiment stations at land-grant universities, unveiled a 10-year Research Roadmap in Washington, D.C., outlining strategic priorities for agricultural innovation.
Michigan ends apple queen program
The Michigan Apple Committee (MAC) is ending its apple queen program and replacing it with a scholarship system for men as well as women who are strongly connected to the Wolverine State’s apple industry.
Stable national land prices reported
National land values reported stable with regional shifts creating new opportunities, risks
Female leaders to be part of IFPA Global Produce show
Women leaders are set to take the stage at this fall’s International Fresh Produce Association (IFPA) Global Produce & Floral Show.
Retail sales veteran joins New England apple packer
Tasked with acquiring new business and reinvigorating the JP Sullivan & Co brand, the century-old New England apple packer has added a retail sales veteran to head its sales.
Organic industry celebrates Organic Month
The organic industry is marking September as Organic Month.
Growers optimistic on California organic grape season
Optimism is ruling in this year’s California organic grape season.
Fresh Views: Alstede Farms leverages social media platforms, emails to assist with its success
Alstede Farms grows more than 800 acres of fruits and vegetables. Read about its social media strategy.
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. Read how data helps farm market operators understand customer preferences and refine marketing strategies.
Farm Market & Agritourism: Complementary markets promote local agriculture
Recently, I attended a regional grower meeting where I gave a presentation on a pilot project collecting pricing data at farmers markets for the USDA. One of the growers made the comment that he thought farmers markets can hurt local retail farm markets in the area.
Michigan Apples score big with MSU athletic partnership
Michigan’s apple industry is betting that a partnership with Michigan State University athletics will be a winning combination on and fff the field.
Organic market development grants released by USDA
U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) has awarded $9.7 million for 13 grant projects through the Organic Market Development Grant (OMDG) program.
Longtime produce leader to lead Florida tomato groups
Robert Guenther, a longtime produce industry leader, has been tapped to lead Florida’s tomato trade associations.
IFPA mourns the passing of Ed Duda
IFPA mourns the passing of Ed Duda, a past Chair of United Fresh Produce Association and influential leader in fresh produce community.
USApple forecasts 2024-25 apple crop at 260 million bushels
After record-breaking production last year, apple growers expect another high-performing year, according to U.S. Apple Association report.
