Marketing

Chris Alpers succeeds Preacher as USApple board chair

The U.S. Apple Association has named a new chair to lead its board of directors. Michigan grower Chris Alpers of RedPath Orchards and Alpers Farms will serve the 2021-22 term. A third-generation grower, Alpers is... more »

Michigan apple growers to harvest 18.25M bushels in 2021

Michigan’s official crop estimate of 18.25 million bushels (766.5 million pounds) of apples was announced Aug. 20 as part of the USApple Outlook meeting which was held in Chicago. The 2021 estimate is below average... more »

USApple 2021 forecast: 243.7M bushels, down 5.7% from 2020

Total U.S. Apple Association production estimate for 2021-2022: 243.7 million bushels. If the crop hits that number, it would be down 5.7% from last year, 9.4% from the five-year average. The association's estimate came in... more »

Apple Outlook report: 2021-22 production will exceed 11B pounds

While the COVID-19 pandemic has tested the apple industry up and down the supply chain, it has also presented unique opportunities, according to a new report released by the U.S. Apple Association Aug. 19 at... more »

Ag Secretary Vilsack addresses USApple’s Annual Outlook Conference

The U.S. Apple Association on Aug. 19 kicked off its 126th annual Outlook Conference in Chicago with over 230 registered participants. The in-person, two-day meeting is showcasing growers, apple business leaders, and a full range... more »

CFVGA urges consumers to buy local, learn about Colorado farms

The Colorado Fruit & Vegetable Growers Association has a variety of programs to encourage Coloradans to buy Colorado produce and to learn more about their local farmers. The public is invited to join one of... more »

Sales of organic products spike during the pandemic

Home cooking during the pandemic has lifted overall sales of organic products in California and across the U.S. As people worked from home and ventured out less frequently, the market for organic products jumped by... more »

2021 Washington apple harvest estimated to be 124.85M boxes

The Washington State Tree Fruit Association released its forecast for the 2021 Washington state fresh apple crop on Aug. 6. The 2021 forecast is for a crop of just under 125 million standard 40-pound boxes of... more »

Current Issue

Michigan grower takes helm of USApple board

Water woes challenge Western ag

A sentimental look at the impact of Larry Gut

Meet the Fruit & Vegetable 40 Under Forty Class of 2021

Climatology, tree and small fruits Great Lakes EXPO topics

BioConsortia bids to make a mark on industry

Controlling rodent pests in the orchard

Farm Market column: Seek a brand that builds positive customer response

National Council of Agricultural Employers column: Farm community can help lead to better times

see all current issue »

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