Category: Marketing
‘Brutal’ wine market leaves farms in peril
Steve Perrin and his family have grown winegrapes on the land around their Lodi farmhouse for four generations. Behind the house stand a towering oak, a workshop and 150 acres of grapevines, mostly zinfandel, some planted half a century ago.
Tour stops revealed for Farm Market Bus Tour 2024
The Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets.
Growers asked to participate in Washington winegrape acreage survey
Washington’s winegrape and winery industries are requesting grower help to conduct a survey of the state’s winegrape acreage.
Growers nominated for WSTFA board elections
The Washington State Tree Fruit Association (WSTFA) has nominated growers and a packer to stand for election in upcoming WSTFA elections.
Cherry Industry Administrative Board seeks nominees
The tart cherry federal marketing order, the Cherry Industry Administrative Board (CIAB), is looking for growers and handlers to fill five open board member positions.
Specialty crops group urging farm bill action
The Specialty Crop Farm Bill Alliance (SCFBA) is working with congressional leaders and urging support of specialty crop growers in the farm bill.
Goebbert’s Farm shares farm market and agritourism business success
Goebbert’s Farm in the northwest Chicago suburbs has been in the farm market business since 1948.
Markon hosts annual Markon Summit
Markon Cooperative recently brought some of its customers together at its annual Markon Summit.
Common marketing mistakes can hinder success
We want to make sure we are making the most of our marketing efforts, but there are several common mistakes that can hinder success.
Brighter Bites partners with FreshPoint and helps deliver more than 3.6 million pounds of produce
Brighter Bites and FreshPoint, a Sysco Company, have partnered to deliver fresh fruits and vegetables directly into families’ hands.
agInnovation leaders reveal 10-year agricultural research plan
agInnovation, a network of agricultural experiment stations at land-grant universities, unveiled a 10-year Research Roadmap in Washington, D.C., outlining strategic priorities for agricultural innovation.
Michigan ends apple queen program
The Michigan Apple Committee (MAC) is ending its apple queen program and replacing it with a scholarship system for men as well as women who are strongly connected to the Wolverine State’s apple industry.
Stable national land prices reported
National land values reported stable with regional shifts creating new opportunities, risks
Female leaders to be part of IFPA Global Produce show
Women leaders are set to take the stage at this fall’s International Fresh Produce Association (IFPA) Global Produce & Floral Show.
Retail sales veteran joins New England apple packer
Tasked with acquiring new business and reinvigorating the JP Sullivan & Co brand, the century-old New England apple packer has added a retail sales veteran to head its sales.
Organic industry celebrates Organic Month
The organic industry is marking September as Organic Month.
Growers optimistic on California organic grape season
Optimism is ruling in this year’s California organic grape season.
Fresh Views: Alstede Farms leverages social media platforms, emails to assist with its success
Alstede Farms grows more than 800 acres of fruits and vegetables. Read about its social media strategy.
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. Read how data helps farm market operators understand customer preferences and refine marketing strategies.
Farm Market & Agritourism: Complementary markets promote local agriculture
Recently, I attended a regional grower meeting where I gave a presentation on a pilot project collecting pricing data at farmers markets for the USDA. One of the growers made the comment that he thought farmers markets can hurt local retail farm markets in the area.