Marketing
Coordinated marketing fuels record SweeTango apple sales
A coordinated strategy of aggressive retail push and consumer pull activities has already driven sales of 2020-crop SweeTango apples to the top of the charts this season, growers of the managed variety report. And given... more »
United Fresh releases Q3 2020 FreshFacts on Retail report
United Fresh Produce Association’s Q3 2020 issue of FreshFacts on Retail report is now available, sponsored by Mucci Farms. Mucci Farms is a leading greenhouse grower, packer, shipper and marketer of fresh fruits and vegetables... more »
CMI Orchards reports growth in organic production, sales
Over the past decade, Wenatchee, Washington-based CMI Orchards has continued to invest significantly in overall organic growth, bringing to market some of the very first club organics such as Ambrosia, KIKU, Kanzi, Jazz, Envy, Smitten... more »
Interview with Andy Ferguson of Ferguson’s Orchards, Eau Claire, Wisconsin
When Andy Ferguson was still in high school, his parents (Tom and Deb Ferguson) purchased an old apple orchard in western Wisconsin as a complete career shift. They spent 10 years steadily modernizing the operation... more »
USDA to host December webinars on importing specialty crops
The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) will host webinars on Dec. 3 and 9 to highlight new procedures for submitting documents required for importing specialty crops into the United States. U.S.... more »
USDA grant funds ag marketing partnership in Minnesota
A grant from the U.S. Department of Agriculture will help the Minnesota Department of Agriculture (MDA) and partners at the University of Minnesota (UMN) engage farmers and agriculture businesses in marketing their products more effectively... more »
Michigan farmers’ markets adjust to pandemic
Most of the Michigan's 240 farmers' markets survived during the pandemic that upended the way fresh produce, baked goods and other items are sold at the popular venues. According to a story by Judy Putnam... more »
Northern California farmers’ markets show low risk for food contamination
A new study by UC Davis researchers finds a low risk of contamination of foodborne pathogens on produce and meat at northern California certified farmers' markets, but still finds cause for some concern. The study, published in... more »
Current Issue
Florida breeding seeks regionally-adapted peach rootstocks
Sweet cherry evolution a decades-long journey
Growers’ group builds own research facility
Low-tech strategies for fighting frost shouldn’t be ignored
Southeast growers turning to soil moisture sensors
National Council of Agricultural Employers column: Biden appointees face task of working with ag sector
Notes from the Farm column: Assess equipment to make farm operate better
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