Marketing
Growers optimistic on California organic grape season
Optimism is ruling in this year's California organic grape season. As California organic table grape growers size up their fall varieties, they are expecting good supplies that will result in improved retail promotional opportunities moving... more »
Fresh Views: Alstede Farms leverages social media platforms, emails to assist with its success
Alstede Farms, is a majority-female owned family farm that is now entering its second generation with myself and my sister as owners. Our business grows more than 800 acres of fruits and vegetables, and social... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Farm Market & Agritourism: Complementary markets promote local agriculture
Recently, I attended a regional grower meeting where I gave a presentation on a pilot project collecting pricing data at farmers markets for the USDA. One of the growers made the comment that he thought... more »
Michigan Apples score big with MSU athletic partnership
Michigan's apple industry is betting that a partnership with Michigan State University athletics will be a winning combination on and fff the field. Michigan Apples’ longstanding partnership with Michigan State Athletics continues as the football... more »
Organic market development grants released by USDA
U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) has awarded $9.7 million for 13 grant projects through the Organic Market Development Grant (OMDG) program. The funding brings the total amount awarded through the program... more »
Longtime produce leader to lead Florida tomato groups
Robert Guenther, a longtime produce industry leader, has been tapped to lead Florida's tomato trade associations. Guenther will serve as the executive vice president of the Florida Tomato Exchange and Florida Tomato Growers Exchange, in... more »
IFPA mourns the passing of Ed Duda
A. Duda & Sons' Ed Duda passes Western Growers and the International Fresh Produce Association (IFPA) mourns the passing of Edward “Ed” Duda, a past United Fresh Produce Association chair and influential leader in fresh... more »
Latest News
WineVit 2025 early registration ending
Apple holdings decreasing
Current Issue
Michigan Ridgefest: Innovative orchard production techniques meet new marketing approaches
Maine strawberry grower Tom Stevenson
Ground resiliency: Water conservation, sustainable practices improve land, plant health
Investing in plant health: The hardiness of your plants is good for your bottom line
*Fresh Views: New freeze protection methods in perennial fruit crops
Farm Market & Agritourism: Measuring success with a marketing plan
Ag Labor Review: More heavy lifting needed
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