Marketing
USDA invests in strengthening specialty crops sector
The U.S. Department of Agriculture (USDA) is investing in programs designed to support the U.S. specialty crops industry, including promoting exports and funding a maximum residue limits (MRL) database. The launch of the Assisting Specialty... more »
Deadline approaching for blueberry convention registration
The deadline is nearing for this year’s The Blueberry Convention. The event, scheduled for Feb. 28-March 1 at the El Conquistador Tucson Hotel in Tucson, Arizona, is designed to help industry members connect and be... more »
Rice Fruit’s Lemonade apples offer splash of yellow
Rice Fruit Co., Gardeners, Pennsylvania, is kicking off Lemonade apple packing this season with increased volume due to recent plantings coming into production. “We’re super excited to offer an apple that’s fresh and bright, but... more »
Industry leaders discuss Brighter Bites’ importance
Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, concluded its 2022-2023 programming season with high numbers as a result of support from key industry partners. Since fall 2022,... more »
California Ag Leadership Program class seeks applications
Applications are now being accepted for the newest class of the California Agricultural Leadership Program (CALP). Applicants for Class 54 should be mid-career growers, farmers, ranchers, horticulturalists, foresters and/or individuals working in other areas of... more »
IFPA names vice president of sustainability
Tamara Muruetagoiena is the International Fresh Produce Association’s first ever vice president of sustainability. Muruetagoiena joined the organization in April 2022 and established the critical importance of the produce and floral industry taking the lead... more »
Driscoll’s names new president of the Americas
Zespri CEO Dan Mathieson is leaving the produce marketer to become Driscoll’s president of the Americas. Mathieson has been at Zespri for 21 years, including seven as CEO, according to a statement from Zespri. He... more »
Farm Market & Agritourism: Establish your business as a destination
In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »