Marketing
Agritourism operators sought for national survey
The deadline has been extended for participation in an agritourism survey. Agritourism operators are being encouraged to participate in a national survey on agritourism operations. The University of Vermont (UVM) is conducting a survey to... more »
Mark Evans leads Michigan fruit growers with focus on education and research
Industry research, networking and Midwest fruit orchard management drive Mark Evans, farm manager for Evans Bros. Fruit Co. and the new president of the Michigan State Horticultural Society (MSHS). A fifth-generation grower, Evans' Frankfort, Michigan... more »
Kemp McLeod earns 2025 Mr. Peach award for leadership in peach growing operations
One of South Carolina's largest peach growing operations received top recognition on January 11. Kemp McLeod, owner of McLeod Farms in McBee, was named 2025's Mr. Peach. The honor was presented during an awards breakfast... more »
Women in agriculture lead change and innovation
Women are increasingly stepping into pivotal roles in the ag industry, challenging stereotypes and reshaping how farming and food production move forward. From small family orchards to commercial operations to academic leadership, women in agriculture... more »
Cattail Organics grows community through organic fruit production
From vegetables and melons to herbs and maple syrup, Cattail Organics in north-central Wisconsin has built its success on sustainability and organic fruit production. Owner Katrina Becker has long been draw to agriculture and founded... more »
Organic fruits’ sugar rush
As Americans battle against a deluge of added sugars in packaged foods and many other facets of the modern diet, new varieties of fruits with eye-catching, sugar-fueled names continue to hit the market. From Cotton... more »
Organic acreage, sales increasing
Expanding organic acreage is helping drive nationwide sales. The amount of certified organic land in the U.S. more than doubled from 2000 to 2021. The Organic Produce Network discusses what’s driving growth and what needs... more »
How to build a strong value proposition for direct-to-retail fruit marketing
One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one reflects its values and the reason it is in... more »
Current Issue
Ridgefest 2025: Michigan apple growers hit the mark with orchard strategies
Ridgefest: soil, water considerations spur orchard success
Michigan Viticulture Field Day’s air, ground approaches aid vineyard management
Fresh Views: Sustainability for the future of farming
GLEXPO preview: Bringing innovation and tradition to the Great Lakes EXPO
New MSHS leader follows father’s tree fruit leadership
Farm Market & Agritourism: What to do when market fluctuation affects prices
Ag Labor Review: A light at the end of the tunnel
see all current issue »
