Marketing

Chefs’ blueberries cookoff hosted by California Giant Berry Farms

California Giant Berry Farms will hold its Chef Invitational July 19-22, and this time, the berry company is welcoming both foodservice and retail partners to come along for the culinary competition in the Pacific Northwest.... more »

China move has little impact on specialty crops

Heads of state and captains of industry have been working to mend U.S.-China trade relations, but recent efforts may not have much effect on specialty crop markets, according to Daniel Sumner, director of the University... more »

American Frozen Food Institute rolls out marketing program for members

As the American Frozen Food Institute (AFFI) looks to enhance its value proposition with members, it has redesigned its sponsorship programs under a single umbrella called the AFFI Member Marketing Program. This high-value brand awareness program... more »

Okanagan Specialty Fruits launches new foodservice web portal

Summerland, British Columbia, Canada-based Okanagan Specialty Fruits (OSF), the pioneering agricultural company behind the development and commercialization of the nonbrowning Arctic apple released their new foodservice web portal ton Feb. 18. The newly launched web portal... more »

US fresh fresh apple holdings on Feb. 1 reported 12% higher than last year

The U.S. Apple Association released its February 2020 edition of Market News.  This is the fourth report on the 2019 apple crop. According to the survey prepared by Mark Seetin, USApple's director of regulatory and... more »

Proposed Washington Apples Specialty License Plate moves forward in the Senate

On Feb. 11, the Washington state Senate moved the proposed Washington Apples Specialty License Plate (SB6032) one step closer to fruition.  The bill has now been approved by the Senate Transportation Committee and the Senate... more »

Growers sue C.H. Robinson

A group of growers is suing C.H. Robinson Worldwide Inc. – the parent company for logistics operations, produce sourcing operations and brands such as Robinson Fresh – for alleged violations of the Perishable Agricultural Commodities... more »

California’s 2019 grape crush down 9%

California crushed about 9% fewer winegrapes than the previous years, according to a preliminary report released by the California field office of the USDA’s National Agricultural Statistics Association on Feb. 10. The 2019 crush totaled... more »


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