Category: Marketing
Funds available to aid specialty crop competitiveness
Gowers can apply for a federal program that provides $2 billion to help U.S. specialty crop industry remain competitive.
Apple holdings continue declining
Fresh and processing apple inventories are reported lower in early December this year than in the previous year, according to a Dec. 10 report from the U.S. Apple Association (USApple).
Michigan State Extension releases strategic direction plan
Michigan State University Extension is updating and redefining its role.
2025 Southwest Michigan Horticultural Days scheduled for February
The 2025 Southwest Michigan Horticultural Days is approaching.
Early registration ending for Southeast Regional conference
The early registration deadline for the Southeast Regional Fruit and Vegetable Conference is approaching.
IFPA’s “Force for Fresh” Atlanta global produce show
The International Fresh Produce Association (IFPA) recently concluded its annual conference in Atlanta, Georgia, after what’s being described as a transformative three days for fresh produce and floral.
Cost of Thanksgiving dinner declines
This year’s Thanksgiving feast will cost less than last year, but will still be more expensive than previous years.
University of Vermont surveying growers on visitor access
A survey is being conducted by the University of Vermont (UVM) on how much growers and agriculture operations open their arms for visitors entering their properties.
Plum factors: Successful varieties offer growers opportunities
There are two main groups of plum species in North America. Read about the factors that lead to successful varieties.
Market channel assessment
As diversified farmers, we must master not only the production requirements for each of our products but also the marketing strategies.
IFTA members gain grove insights, view Central Valley tech and orchard practices
IFTA members recently toured California orchards. Read about orchard insights they gained from the Central Valley tour.
IFPA receives $5 million USDA award for fresh produce sustainable packaging lab
The USDA has awarded $5 million to the International Fresh Produce Association’s (IFPA) Foundation for Fresh Produce and Clemson University to establish a Sustainable Packaging Innovation Lab.
Apple holdings falling
Fresh and processing apple inventories are reported lower in early November this year than in the previous year, according to a Nov. 11 report from the U.S. Apple Association (USApple).
‘Brutal’ wine market leaves farms in peril
Steve Perrin and his family have grown winegrapes on the land around their Lodi farmhouse for four generations. Behind the house stand a towering oak, a workshop and 150 acres of grapevines, mostly zinfandel, some planted half a century ago.
Tour stops revealed for Farm Market Bus Tour 2024
The Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets.
Growers asked to participate in Washington winegrape acreage survey
Washington’s winegrape and winery industries are requesting grower help to conduct a survey of the state’s winegrape acreage.
Growers nominated for WSTFA board elections
The Washington State Tree Fruit Association (WSTFA) has nominated growers and a packer to stand for election in upcoming WSTFA elections.
Cherry Industry Administrative Board seeks nominees
The tart cherry federal marketing order, the Cherry Industry Administrative Board (CIAB), is looking for growers and handlers to fill five open board member positions.
Specialty crops group urging farm bill action
The Specialty Crop Farm Bill Alliance (SCFBA) is working with congressional leaders and urging support of specialty crop growers in the farm bill.
Goebbert’s Farm shares farm market and agritourism business success
Goebbert’s Farm in the northwest Chicago suburbs has been in the farm market business since 1948.