Category: Marketing
USDA names U.S. Highbush Blueberry Council board members
The U.S. Department of Agriculture (USDA) has announced the appointment of nine members and 10 alternate members to serve on the U.S. Highbush Blueberry Council beginning Jan 1.
Measuring success with a marketing plan
Marketing plans are important for farm markets. Read how creating marketing plans is essential for guiding a business’ marketing efforts.
Fruit + Vegetable 40 Under 40: Celebrating 2024 winners and launching 2025 nominations
The 2024 Fruit + Vegetable 40 Under 40 honorees have been named. Celebrate the winners and launch 2025 nominations.
Fresh produce to be highlighted by James Beard winner chef
A greenhouse and hydroponic producer is partnering with a chef to promote fresh produce.
New board chair elected at Almond Board of California
The Almond Board of California’s board of directors has elected a new leader.
2025 Blueberry Convention scheduled for Seattle
The North American blueberry industry plans to trek to the Pacific Northwest for its 2025 industry meeting.
Funds available to aid specialty crop competitiveness
Gowers can apply for a federal program that provides $2 billion to help U.S. specialty crop industry remain competitive.
Apple holdings continue declining
Fresh and processing apple inventories are reported lower in early December this year than in the previous year, according to a Dec. 10 report from the U.S. Apple Association (USApple).
Michigan State Extension releases strategic direction plan
Michigan State University Extension is updating and redefining its role.
2025 Southwest Michigan Horticultural Days scheduled for February
The 2025 Southwest Michigan Horticultural Days is approaching.
Early registration ending for Southeast Regional conference
The early registration deadline for the Southeast Regional Fruit and Vegetable Conference is approaching.
IFPA’s “Force for Fresh” Atlanta global produce show
The International Fresh Produce Association (IFPA) recently concluded its annual conference in Atlanta, Georgia, after what’s being described as a transformative three days for fresh produce and floral.
Cost of Thanksgiving dinner declines
This year’s Thanksgiving feast will cost less than last year, but will still be more expensive than previous years.
University of Vermont surveying growers on visitor access
A survey is being conducted by the University of Vermont (UVM) on how much growers and agriculture operations open their arms for visitors entering their properties.
Plum factors: Successful varieties offer growers opportunities
There are two main groups of plum species in North America. Read about the factors that lead to successful varieties.
Market channel assessment
As diversified farmers, we must master not only the production requirements for each of our products but also the marketing strategies.
IFTA members gain grove insights, view Central Valley tech and orchard practices
IFTA members recently toured California orchards. Read about orchard insights they gained from the Central Valley tour.
IFPA receives $5 million USDA award for fresh produce sustainable packaging lab
The USDA has awarded $5 million to the International Fresh Produce Association’s (IFPA) Foundation for Fresh Produce and Clemson University to establish a Sustainable Packaging Innovation Lab.
Apple holdings falling
Fresh and processing apple inventories are reported lower in early November this year than in the previous year, according to a Nov. 11 report from the U.S. Apple Association (USApple).