Women’s Fresh Perspectives Conference empowers

The International Fresh Produce Association (IFPA) is bringing top speakers and networking opportunities to The Women’s Fresh Perspectives Conference. This highly popular event, April 16-18 in Orlando, Florida, cultivates women’s potential, develops their skills, and... more »

Cosmic Crisp reaches new heights with top 10 listing

For the first time, the Washington State University-bred Cosmic Crisp apple joined the ranks of the top 10 best-selling U.S. apple varieties. A review of Nielsen supermarket sales data by Proprietary Variety Management (PVM), the... more »

Mighty Reds large strawberries burst into the scene

Naturipe Farms is aiming to make the strawberry season sweeter by introducing a deeper red strawberry variety. ... more »

USDA schedules Fruit and Vegetable Industry Advisory Committee meeting

The U.S. Department of Agriculture (USDA) has scheduled the next meeting of the Fruit and Vegetable Industry Advisory Committee. The committee, which studies issues facing the fruit and vegetable industry, is scheduled to meet in-person... more »

Watermelon research is good news for consumers

Watermelon consumers tend to have an overall diet quality higher than non-watermelon consumers, according to a recent study. The National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to... more »

Networking, reception events to return to Viva Fresh

During the March 30-April 1 Viva Fresh convention and expo, the Texas International Produce Association (TIPA) plans to return two popular events. TIPA’s In Bloom Women’s Committee announces it plans to host its Challenge Accepted!... more »

Brett Reasor joins Columbia Fruit as CEO

Brett Reasor will be joining New Columbia Fruit Packers LLC (Columbia Fruit) as its CEO on March 1. Current CEO Mike Wade will transition to the role of chairman. ... more »

Longtime melon shipper VP leaving post

Jim Malanca, melon grower Westside Produce’s longtime vice president of sales and marketing, is planning to leave his position. Westside Produce’s Jim Malanca, left, and Steve Patricio. Malanca, who was a... more »

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