Marketing

Relaunch of USHBC Monthly Blueberry Retail Sales Data set

In 2020, as part of our renewed commitment to delivering strategic value to the industry, the U.S. Highbush Blueberry Council (USHBC) published weekly reports summarizing blueberry retail sales performance. Industry member reactions to these reports... more »

Bipartisan letter sent in support of Michigan blueberry growers and fair trade

Congressman Bill Huizenga, R-Michigan, and Congressman Dan Kildee, D-Michigan, sent a bipartisan letter Dec. 21 to the International Trade Commission (ITC) Chairman Jason Kearns on behalf of Michigan blueberry growers and their families. Currently, the... more »

Harvest New England Agricultural Marketing event set for Feb. 24-25

The eighth biennial Harvest New England Agricultural Marketing Conference and Trade Show which draws hundreds of farmers and farm industry members to idea-laden workshops and hear motivational speakers from across the region, will be held virtually for... more »

Arctic apples announces new products in 2021

Summerland, British Columbia-based Okanagan Specialty Fruits (OSF), developer and grower behind the Arctic apple, has announced the launch of its new, individually sized 2 oz. package. In addition to the new, more conveniently sized package,... more »

November produce sales continue to track ahead

November sales are dominated by the all important Thanksgiving holiday – one of the largest retail opportunities in produce and many other retail departments. This makes it a hard-to-beat sales occasion any year. However, throughout... more »

UF researchers help wineries capitalize on carbonation craving

University of Florida researchers are helping wineries make more of their products bubbly to meet taste trends and expand their business. Andrew MacIntosh, a University of Florida, Institute of Food and Agricultural Sciences (UF/IFAS) assistant... more »

USA Pears, Cabot Cheese and California Walnuts join in 360° Promotion

USA Pears has announced a new partnership with Cabot Cheese and California Walnuts. Coinciding with National Pear Month throughout December, the 360° promotion includes in-store activations with high-graphic display bins cross-merchandising pears, cheese, walnuts and honey, and... more »

PMA to offer insights from industry leaders Bruce Taylor and John Anderson

Produce Marketing Association (PMA) has announced that it will cap off this year’s Virtual Town Hall Series with a candid conversation featuring Bruce Taylor of Taylor Farms and John Anderson of The Oppenheimer Group. PMA... more »