Marketing

USA Pears launches Instagram augmented reality filter showing their ‘personality’

USA Pears has officially launched a brand new augmented reality (AR) tool on the Instagram social media platform. Featuring six of the ten pears commercially grown in the Pacific Northwest, the AR tool highlights the flavor... more »

PMA’s Nancy Tucker announces retirement at Fresh Summit Global Reception

Produce Marketing Association Vice President, Nancy Tucker, announced her retirement at the Fresh Summit 2020 Global Community Reception.  Tucker, who has had a storied career in produce, has been a fixture of PMA’s global work... more »

Jerry Mills: How to stay vigilant amid challenges

Good news for a change: Last month I expected crop failure because of rots appearing as the fruit ripened. As the kids say, I was bummed out. As a last resort I sprayed Jonathans with... more »

Nick Nadai succeeding Phil Pitts with Michigan Processing Apple Growers

Phil Pitts, sales desk manager for the Michigan Processing Apple Growers, also known as the Apple Division of the Michigan Agricultural Cooperative Marketing Association (MACMA), plans to retire Jan. 21, 2021. Pitts is being succeeded... more »

Climate change or not, NW Ohio, SE Michigan apple growers are hurting this fall

Call it climate change or yet another anomaly. But this fall’s apple crop is no bumper crop here in northwest Ohio and southeast Michigan, thanks to a late-spring freeze and late-summer drought. According to a... more »

Washington state expecting a smaller apple crop

Washington state, the nation’s leading producer of apples, is expecting a smaller crop yield this year. Washington produces 65% of the fresh apples grown in the U.S., and as growers are reaching the midway point... more »

Monitor shifting purchasing patterns to grow business

A recent report from The Food Industry Association and The Hartman Group stated that “nearly all families (87%) report eating together as important and the COVID-19 pandemic has only amplified this value. Some younger shoppers,... more »

Michigan Apple Committee pilots new pop up display bins

The Michigan Apple Committee is adding cardboard pop-up display bins to its in-store offerings on a pilot basis this fall. The bins will be featured beginning this month at select Fresh Thyme, Meijer, Piggly Wiggly... more »


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