Marketing

Fresh produce sales remained highly elevated at +17% vs. year ago

In the ninth week of coronavirus-related shopping, patterns continued to evolve. Between the typical Mother’s Day sales boost and shoppers flocking to the store once more to stock up on meat amid ongoing coverage of... more »

Apple trees have bloomed statewide, NY growers group announces

Here’s a New York sign that spring has arrived: apple trees are now in bloom across the state, the state’s apple growers’ association reports. According to a news release, temperatures have warmed enough statewide to... more »

Delivery tips for farms, markets during crisis

In our current crisis, contactless delivery is a safe method to reach customers with agricultural products from your farms and markets. In this article, we’ll review specific tips for how to implement contactless delivery while... more »

OPN: Organic produce sales up 18% in April; volume soars over 20%

Total organic fresh produce sales continued to soar in April, increasing 18% from last year, and outpacing  conventional produce products in both dollars and volume according to the April 2020 Organic Produce Performance Report. The report... more »

Wish Farms promotes local businesses, donates gift cards

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, recently completed a successful giveback campaign on Instagram by promoting local businesses while simultaneously supporting children in need. According to a news... more »

Farmers’ markets across nation face potential economic crisis from COVID-19

Across the country, farmers' markets operators – the organizations and individuals who plan, coordinate, and run America’s farmers' markets, are engaging in herculean efforts to protect their communities from COVID-19. But even as interest in local foods spikes nationwide, many ... more »

With Extension connections, alternative markets taking shape in Florida

Thanks to some creative thinking among Institute of Food and Agricultural Sciences and University of Florida UF/IFAS Extension agents and community partners throughout the state, alternatives to organic, green and farmers markets are creating business traction on behalf... more »

‘I Pick Safety’ campaign ramped up by California Strawberry Commission

"I Pick Safety" is a new effort from the California Strawberry Commission to highlight farm worker safety and industry-leading training and safety practices by emphasizing that everybody is responsible to always pick safety. “Our new I... more »


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