Marketing
Michigan Wine Collaborative using funds to develop unified brand image
The Michigan Wine Collaborative (MWC) is the non-profit voice of the Michigan wine industry. Run, driven, and funded by members and volunteers, all of our member dues go back into projects aimed at propelling the... more »
Protection against unfair, anticompetitive acts pledge by departments
Speaking at a White House event focused on competition in agriculture, Secretary of Agriculture Tom Vilsack and Attorney General Merrick B. Garland expressed their shared commitment to effectively enforcing federal competition laws that protect farmers,... more »
Sun World expands footprint in North America
Sun World International LLC (Sun World) announced Dec. 29 it has added a stone fruit marketer and two importers to its panel of North American licensees. These include stone fruit marketer, Trinity Fruit, and licensed... more »
CMI report shows key sales opportunities for branded apples
A special CatStat (category statistics) report looking at data from Nielson Answers, total U.S. for the 52-week period ending Nov. 27, 2021, paints an opportune landscape for branded apple promotions as strong category builders. Rochelle... more »
Fruit sales growth remains more than 18% ahead of the 2019 levels
November 2021 picked up where October left off: grocery shopping and food consumption patterns remained in flux, especially as holiday purchases started much earlier. IRI, 210 Analytics and the Produce Marketing Association (PMA) have teamed... more »
Pear Bureau Northwest is still fresh after 90 years
Pear Bureau Northwest celebrates 90 years of fruitful collaboration with Washington and Oregon fresh pear growers to drive demand for Northwest pears. Washington and Oregon pear growers fund the bureau through a federal marketing order,... more »
Washington Apple Commission reappoints members to board
The Washington Apple Commission has welcomed five reappointed members to the board of directors. The commissioners, who were elected for a three-year term, are: Dave Robison (reappointed) – Grower, District 1 Michael Roche (reappointed) –... more »
Aubrey Rasch crowned 2022 Michigan Apple Queen
Aubrey Rasch of Lowell, Michigan, has been crowned the 2022 Michigan Apple Queen. Reaghan Dolphin of Gowen, Michigan, is first runner-up. Rasch is the daughter of Duane and Deborah Rasch, and is a student at... more »
Current Issue
IFG adds cherry focus to influence industry progression
Growers feel fertilizer, input cost crunch
Research station trees boosted by Michigan group
Grower, researcher look at the viability of FruitScout
Texas vineyard succeeds in hostile growing climate
Farm Market column: Project shows markets are essential businesses
Ag Labor Review column: Heat is on to keep protecting workers on the farm
Notes From the Farm column: Apparel upgrades, reader questions keep one busy
see all current issue »
