Marketing

CMI Orchards provides free digital advertising tools to retailers

In late 2019, Wenatchee, Washington-based CMI Orchards launched a digital marketing strategy designed to directly target apple consumers and drive retail sales. According to a news release, in the most recent campaign, the participating retailer’s... more »

Strong and stable fresh produce retail gains in October

Eight months into the pandemic, the virus remains in firm control of how and where people spend their food dollar. Everyday sales have been on a slow march back to normal and restaurant transactions had... more »

Washington Apple Commission sets celebration of Washington Apple Week

The Washington Apple Commission announced that Nov. 28-Dec. 6 will be the second annual celebration of Washington Apple Week. According to a news release, the global event will span 19 countries and feature activities to connect... more »

CMI Orchards partners with Independent Warehouse to boost pears

Wenatchee, Washington-based CMI Orchards has entered into a partnership with Independent Warehouse Inc. to expand pear distribution to domestic and international retailers. According to a news release, the Dryden-based company will continue to grow and... more »

Michigan agriculture stalwart Fred Tubbs dies at age 82

Fred Tubbs, 82, of Hart, Michigan, died Saturday, Nov. 14, 2020, at his home. He is now reunited with his wife, Dianna, grandson, Collin Hansen, brother, Gary Tubbs, and sister, Ruthann Corliss. According to his... more »

Referendum vote supports renewal of NY Apple Marketing Order

The New York State Department of Agriculture and Markets (AGM) announced Nov.18 that the state’s apple industry has voted in support of continuing the grower-funded $2 million Apple Marketing Order (AMO) program. New York apple... more »

Canadian apple production grows by 5%

The Ottawa Agricultural Affairs Bureau (FAS/Ottawa) forecasts 5% growth in Canadian apple production in the 2020/21 marketing season, despite some growing and labor challenges. More than 90% of Canadian apple production is concentrated in British... more »

Registration open for NAFDMA’s 2021 Virtual Summit, Feb. 4-6

NAFDMA's 2021 Virtual Agritourism Summit offers three days of engaging programming including 14 educational sessions, five immersive farm tours, a virtual trade show and many opportunities to keep attendees connected with one another throughout the... more »