Marketing

CMI Orchards anticipates trends to support growers and retailers

Wenatchee, Washington-based CMI Orchards, its growers, partners, and retailers are enjoying success built on accurate trend forecasts first identified years ago. “CMI Orchards is built on a culture of looking toward the future. This ethos... more »

Washington Apple Commission sends two new types of fruit to Columbia

The Washington Apple Commission, an organization dedicated to promoting the consumption of Washington apples in export markets since 1937, reported on the new promotion of two varieties of apple in the Colombian market to satisfy... more »

EverCrisp apples begin to make their mark in Michigan

Michigan apple lovers have a new variety to get excited about with the EverCrisp, a cross between Honeycrisp and Fuji. This late-season apple stores well and is long-lasting, boasting even better quality coming out of... more »

Pear Bureau Northwest awards trip to PMA 2021 to display contest winners

Pear Bureau Northwest (PBNW) has announced the winners of its World Pear Day and National Pear Month display contest with the Defense Commissary Agency (DeCA). The contest invited all commissaries from across the U.S. to... more »

Arctic apple marketer unveils 2020 harvest video

Okanagan Specialty Fruits developer and grower behind the Arctic apple, has released a video capturing the 2020 harvest. Filmed this past fall, the video, located here, includes an inside look at the processing and packaging of Arctic... more »

Extreme circumstances of 2020 bring rollercoaster ride for produce sales

November and December sales were dominated by the holidays along with the consumers’ response to rapidly rising new COVID-19 cases across many states. Some states and cities enacted renewed shelter-in-place mandates which impacted grocery retailing... more »

US blueberry growers testify to ITC of import harm

Members of the American Blueberry Growers Alliance, a group representing U.S. domestic blueberry farmers, provided information on Jan. 12 to the U.S. International Trade Commission during a hearing on the impact of rising imports during... more »

Three new sections for Michigan Apple Retail Dietitian Kit available

The Michigan Apple Committee has released new sections for their Retail Dietitian Kit to continue to assist retailers with educating their customers about the health benefits of regular apple consumption. “Our official dietitian, Shari Steinbach,... more »