Category: Marketing
Larger SweeTango apple season reported
A bigger SweeTango apple season is being predicted.
USDA program assists new organic growers
As the USDA’s Transition to Organic Partnership Program (TOPP) nears the 1.5-year mark of its five-year mission, participation in the $100 million initiative’s mentorship program continues to grow.
American Cider Association calls on cider makers to participate in survey
The American Cider Association (ACA) is urging commercial cider makers to participate in its 2023 Cider Production Survey.
New Jersey celebrates Farmers Market Week in Ocean City
New Jersey Secretary of Agriculture Ed Wengryn highlighted the 25th Annual National Farmers Market Week during a visit to the Ocean City Farmers Market.
Michigan Apple hosts 2nd “Handpicked” social media summit
The Michigan Apple Committee recently hosted its second annual Handpicked Social Media Summit.
The success of Burger’s Farm stems from generations of a hands-on approach
Burger’s Farm is a 135 year- old working farm in Pennsylvania, Read how the same family of five generations operates the farm with a hands-on approach
Great Lakes EXPO Farm Market Bus Tour offers unique agritourism experience
The annual Farm Market Bus Tour 2024 is set to take place on Dec. 9, and it provides educational and networking opportunities.
Oishii expands berry distribution to East Coast farmers markets
Oishii, a vertical farming company, will distribute its Omakase and Koyo berries at East Coast farmers markets from July 21-Sept. 1.
Wisconsin Cherry Board election results released
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has certified the 2024 Wisconsin Cherry Board election results.
Managing increased customer traffic at your farm market
Managing increased customer traffic at your farm market is important. Read how proper management can increase sales.
Great Lakes EXPO 2024: Premier event for specialty crop ag innovation, networking
The 2024 edition of the Great Lakes EXPO will take place Dec. 10-12 at DeVos Place in Grand Rapids, Michigan.
USApple introduces younger generation t-shirt fundraiser
Apple growers, shippers and others can support the upcoming generation of apple industry leaders by purchasing a t-shirt that promotes apples.
IFPA welcomes new vice president of global industry relations
International Fresh Produce Association (IFPA) has welcomed Jessica Keller as the vice president of global industry relations for the association.
2023 farm market statistics highlight resilience and growth
Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods.
Cost of 4th of July cookout reaches record high
Families celebrating the 4th of July holiday will continue to find stubbornly high prices at the grocery store. An Independence Day cookout will cost $71.22 for 10 guests this year, based on the 2024 American Farm Bureau Federation (AFBF) annual marketbasket survey.
Skylar Rae cherries return
The Skylar Rae cherries are back in stores, offering a short season for retailers and are known for their sweetness.
Tree fruit, berries, grapes receive USDA market promotion funds
Apples, cherries, pears, cranberries, table grapes and watermelons are among the commodities receiving federal funds for promotion and market development funding.
California FFA leadership conference reflects ag’s promising future
California’s state FFA Leadership Conference saw a record turnout, reflecting a promising future for California agriculture.
Unveiling the divide: Brand versus logo
A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced within the county. One of the members asked me how the organization could get its members to use the brand. I responded, “You don’t have a brand. You have a very nice logo.”
USDA hosts webinar on disadvantaged farmer grants
The U.S. Department of Agriculture (USDA) plans to introduce individuals to its grant application process benefiting underserved and disadvantaged farmers through a webinar.