Marketing

July once again proclaimed as National Blueberry Month

As another successful National Blueberry Month closes out, the North American Blueberry Council shared that Senate Resolution 139 passed with unanimous consent last week, officially designating July 2021 as National Blueberry Month and recognizing the... more »

USDA plans Blueberry Research and Promotion Program referendum

The USDA announced recently that, as required by law, it will conduct a referendum for eligible domestic producers and importers of highbush blueberries on whether to continue the Blueberry Promotion, Research and Information Order. The... more »

BelleHarvest acquires Michigan Fresh Marketing

Belding, Michigan-based BelleHarvest, Michigan’s oldest grower-owned distributor of fresh apples, has acquired Michigan Fresh Marketing, one of the leading produce sales organizations in Michigan. The addition further diversifies their offerings and accelerates the company’s growth... more »

California farmers’ markets seeing uneven recovery

Farmers' markets have long drawn thousands of shoppers during peak summer season for many crops. But growers say the pandemic upset that trend and its impacts linger, even as markets ease COVID-19 restrictions and try... more »

Arctic Apples introducing new product options at PMA Foodservice

Summerland, British, Columbia-based Okanagan Specialty Fruits, developer and grower behind the Arctic apple, will be showcasing their newest product at the PMA Foodservice exhibition July 21-22 in Monterey, California. In addition to their 40 oz.... more »

New Jersey ag department highlights Jersey Fresh blueberries  

The New Jersey Department of Agriculture on July 14 highlighted the month as National Blueberry Month with a visit to Mento Farms in Atlantic County. New Jersey Department of Agriculture (NJDA) Secretary Douglas Fisher along... more »

Sales remain ahead in first half of 2021 for US fresh produce

The first half of 2021 is on the books and 210 Analytics, IRI and the Produce Marketing Association partnered to understand how fresh produce performed relative to 2020 and 2019. The first half of 2021... more »

Organic fresh produce sales, volume continue to show year-over-year growth

Total organic fresh produce sales for the second quarter of 2021 saw a continuation of year-over-year growth, increasing by 4% from the same period last year and nearing $2.3 billion for the quarter, according to... more »

Current Issue

Michigan grower takes helm of USApple board

Water woes challenge Western ag

A sentimental look at the impact of Larry Gut

Meet the Fruit & Vegetable 40 Under Forty Class of 2021

Climatology, tree and small fruits Great Lakes EXPO topics

BioConsortia bids to make a mark on industry

Controlling rodent pests in the orchard

Farm Market column: Seek a brand that builds positive customer response

National Council of Agricultural Employers column: Farm community can help lead to better times

see all current issue »

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