Marketing
IFPA cites 10 key 2023 impacts
The International Fresh Produce Association (IFPA) is focusing on consumer health, the planet and Farm Bill policies among the 10 key issues outlined in its Annual Impact Report. “We do so much more together as... more »
Georgia Senator pushes CBP to boost Georgia produce demand
Georgia U.S. Senator Jon Ossoff has pushed U.S. Customs and Border Protection (CBP) to help Georgia farmers sell more produce, including pecans. In October, Sen. Ossoff launched an inquiry with CBP urging them to begin... more »
FirstFruit Farms acquires Applewood Fresh Growers
FirstFruits Farms, Prescott, Washington, has acquired Michigan’s Applewood Orchards and Applewood Fresh Growers. This development marks a significant milestone in FirstFruits’ continuous pursuit of excellence and expansion, according to a news release. Working jointly, FirstFruits... more »
Fruit Growers News honors 40 Under 40 Awards leaders
The Fruit + Vegetable 40 Under 40 Awards honors 40 outstanding individuals making their marks in the industry. The recipients of the award are individuals who are demonstrating involvement, innovation and commitment in the industry.... more »
Farm Market & Agritourism: Revolutionize customer relationships
In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »
Pink Cosmo berries a hit in their trial season
Shoppers in select Sprouts Farmers Markets stores in California earlier this year might have thought the Pink Cosmo blueberries were the work of a shrewd marketer who saw an opportunity for yet another Barbie-themed product.... more »
FIRA USA AgTech innovations focus on mainstreaming automation
Despite a limited number of robots and automated machines being deployed in some grower fields, more buy-in is needed by venture capital (VC) firms that fund AgTech products. The challenge of making robotics and smart... more »
Ark Foods introduces mini watermelons
Ark Foods, the modern-day farming company on a mission to showcase the magic of vegetables, is expanding into fruit with a pilot project for watermelons. The company has a trial of four specialty watermelon varieties,... more »