May 8, 2023BelleHarvest acquires Valley View, expands apple offerings
The acquisition provides BelleHarvest with a greater ability to expand its varietal mix and enhance overall quality, according to a news release.
“With the increased volume and quality, we can better serve our existing and potential customer base to showcase the powerhouse Michigan Apples has to offer,” Casey Jarrard, vice president of sales and marketing at BelleHarvest, said in the release. “A customer-centric model is at the core of BelleHarvest’s business strategy, aligning our goals and objectives with those of our customers.”
The Valley View purchases increases acreage, packinghouse operations and storage capacity at BelleHarvest, giving access to high-flavor varieties such as Honeycrisp, Gala, EverCrisp and SweeTango, alongside traditional varieties.
“At BelleHarvest, we have a strong leadership team that is continuously innovating and working diligently towards the future of our company,” Milt Fuehrer, BelleHarvest CEO, said in the release. “We are excited about the future growth potential this acquisition brings and look forward to expanding our operations in the years to come.”