Feb 6, 2023

Naturipe brings FeBLUEary berry campaign back to retailers

Naturipe Farms, the world’s largest producer of conventional and organic blueberries, is celebrating its sixth FeBLUEary campaign with strong promotable volumes of its proprietary blueberry varieties.

This robust start to blueberries’ peak import season begins with blueberries from Peru, Mexico and Chile.

“We are so excited to see the fruits of our growers’ labor,” Jim Roberts, president of sales at Naturipe, said in a news release. “They’ve well-earned their reputation for growing high-quality and delicious berries year after year.”

Naturipe expects promotable volumes of organic and conventional varieties through March, with largest quantities in February. The large volumes give retailers great opportunities to promote blueberries this season with different pack size options.

The grower-shipper is also anticipating a strong crop from California, Georgia, and Florida this spring. Retailers should highlight health benefits of the blueberries, which are packed full of antioxidants, are high in manganese and a great source of fiber.

Naturipe’s Globally Local program has a network of family growers all over the U.S. and around the world, enabling year-round supplies. And now, thanks to the “Blueberry Express,” which can ship fresh blueberries to the U.S. in significantly less time,  Naturipe is providing improved shelf life for retail customers and higher quality berries for consumers.

“This is the start of what’s expected to be a strong year for blueberry growth, delivering retailers and consumers a tasty berry that’s packed with heart-healthy benefits,” Roberts said in the news release.