Mar 21, 2024

Naturipe Farms names VP of marketing

Naturipe Farms has hired Ashley Finster as vice president of marketing.

Finster is a marketing professional with nearly three decades of management experience, including consulting, and senior marketing roles at various consumer packaged goods and agriculture organizations. Finster will direct Naturipe Farms’ marketing, communications and digital strategies.

“I joined Naturipe because we have so many shared values — innovation, creativity and working with the customer in mind — and I’m enthusiastic about their mission of providing high-quality, good-for-you products year-round,” Finster said in a news release.

She has a proven track record of putting brands front and center, developing relationships with retail and media stakeholders and using data-based findings to boost the bottom line, according to the release. Previously, Finster was chief marketing officer at SunFed Ranch, managing marketing, advertising, product development, category management and production of creative assets, and contributed to exponential retail and revenue growth. She has had roles with Treasury Wine Estates, California Olive Ranch, Wonderful Citrus and The Wonderful Co. Finster has provided strategic advice as a consultant at Deloitte and through contract work.

“Ashley takes an analytical, customer-focused approach to marketing that will greatly serve not just Naturipe’s marketing efforts, but also our brand development and expansion goals,” Jim Roberts, Naturipe president of sales, said in the release. “She has rich and varied experience working with major brands, and I’m looking forward to seeing how she applies that expertise to her work with Naturipe to achieve our key objectives for our growers, our customers and ultimately the consumers that purchase Naturipe’s family of products.”

Finster reports to Roberts. She received her Master of Business Administration from Northwestern University’s Kellogg School of Management and is based at Naturipe’s Salinas, California, office.