Nov 2, 2021

New promotional opportunity available for agritourism venues

The American Farm Bureau Foundation for Agriculture is looking for orchards, pumpkin patches, corn mazes and more to showcase on a new app dedicated to connecting consumers with agritourism venues.

The American Farm Trail app, created by the foundation and sponsored by Corteva, allows farmers, ranchers and farm attraction managers to sign up for free to showcase their agritourism venues. Farms and attractions can create a profile promoting their business, history, available products and more.

Consumers using the app will be able to connect directly with local farms by searching area, type of attraction, or products for sale. The foundation plans to launch the app in the spring of 2022.

“The foundation is ecstatic to offer this new resource to help connect agritourism businesses to consumers interested in visiting farms and ranches. There is nothing quite like picking your own apple or hunting for the perfect pumpkin and meeting the farmer who put the time and effort into growing that crop,” Daniel Meloy, executive director of the foundation, said in a news release. “We think the American Farm Trail app will be a great opportunity for farmers and ranchers to bring curious consumers to their farms and for those consumers to connect in-person to where their food comes from.”

Resources are available to farmers interested in listing their farm on the app, including a video overview of the app and a how-to guide for filling out the attraction listing information.

The American Farm Bureau Foundation for Agriculture aims to build awareness, understanding, and a positive public perception of agriculture through education by offering learning opportunities, educational resources, and a selection of accurate books about agriculture.

Learn more at agfoundation.org.