Oct 3, 2019

Opal Apples signs on dietitian, author Cynthia Sass

Opal Apples, marketed as “the only naturally non-browning, non-GMO apples in the U.S.,” now have a brand ambassador in dietician and author Cynthia Sass.

Through a partnership with FirstFruits Marketing, she will educate consumers on the health benefits of Opal apples through recipes, healthy eating tips, public appearances and social media, according to a press release from the company.

To illustrate the myriad ways to prepare Opal apples, the partnership will produce a visual co-branded e-cookbook with Sass-developed Opal Apples recipes, as well as videos of Sass preparing a handful of recipes at home, so fans can recreate the meals in their own homes. Healthy eating tips posted weekly to social media and an Instagram Live session, to be hosted this fall, will further engage Sass’ followers.

“With her impressive client portfolio, bicoastal presence and digitally minded approach to nutrition, she is the perfect partner to introduce Opal to a new wave of consumers,” FirstFruits general manager Chuck Zeutenhorst said in a press release.

As a Board-Certified Specialist in Sports Dietetics, Sass holds a master’s degree in both nutrition science and public health, according to the press release. She has consulted for professional sports teams, and currently serves as the nutritionist for the New York Yankees. Additionally, she has appeared on numerous national TV shows, including The Today Show, Good Morning America, The Rachael Ray Show, The Martha Stewart Show and Nightline.

UEB 32642 variety apples are grown exclusively in Washington and distributed under the OPAL brand name by FirstFruits Marketing in North America, according to the press release. The Opal apple is a crispy, sweet, naturally non-browning and Non-GMO apple. Grown only in Washington, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010.