Nov 6, 2018Pear Bureau Northwest hires event coordinator
Pear Bureau Northwest (PBNW) is pleased to announce Angela Daniels has joined the company as Event Coordinator. Daniels brings diverse experience in events, communications, and marketing to the PBNW team. Most recently, Angela spent four years working with Rit Dye to refresh their brand image. She was responsible for social media, creative development, and project management.
“I am looking forward to sharing my passion for connecting consumers to products they love and I can’t think of a better product than fresh, nutritious pears. I love the beauty and versatility of pears and have been buying pears for my family for many years. I also look forward to pear-fecting my love of puns here at Pear Bureau Northwest,” said Daniels.
“We are confident that Angela’s creative perspective, drive and experience will be an asset to PBNW. In-store sampling as well as events are essential to our marketing strategies. They encourage consumer trial, impact sales, and drive repeat purchases. With Angela on board, we can make a stronger impact in all of these areas,” said Kevin Moffitt, President and CEO of PBNW.
In addition to Angela’s marketing experience, she spent her early career as a corporate trainer and continues to be sought out for her public speaking skills. She has been a panelist at the National Restaurant Association, BlogHer, and is a frequent guest on Portland’s live morning show, AM Northwest. When she’s not working, Angela is an avid reader and traveler. Angela also enjoys exploring the unique restaurants the Pacific Northwest has to offer with her husband and two children.
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 88% of the US commercial fresh pear crop. The Bureau represents close to 900 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at [email protected] or 1 (800) 547-4610, as well as visit the Trade.USAPears.org website.