Rainier Fruit targets yoga enthusiasts for sales

Rainier Fruit, a leading producer of organic and conventional apples, pears, cherries, and blueberries recently announced a partnership with Wanderlust, the world’s largest producer of yoga lifestyle events.

Rainier Fruit will be the presenting healthy lunch sponsor at 24 Wanderlust 108 events in the U.S. and Canada.

Rainier Fruit has established their company as not just a farming or food company, but an active lifestyle brand through their partnerships with the Boston Marathon, Portland Marathon, Charleston Marathon, and the Mesa-Phoenix Marathon. This new relationship with Wanderlust further expands the active-lifestyle focus of the company.

Yoga is one of the fastest growing sports with over 80 million consumers practicing yoga, Rainier said in a release. The yoga community is also a powerful demographic that is highly-educated and brand loyal with a focus on overall health and fitness with 82 percent preferring organic and natural foods.

“For generations we focused on growing great fruit,” Rainier Fruit CEO Mark Zirkle said in a release. “Today, our family and growing partners are focused on more than growing fruit; we are focused on growing healthy families and communities and making a commitment to support positive lifestyles that will influence generations to come.”

In addition to on-site activation at Wanderlust 108 events, Rainier Fruit will work within market retailers to establish ad promotions and communication tools that help the more than 2000 attendees at each event find Rainier fruit in their local stores to create a full circle experience.