Dec 1, 2021
USHBC Market Access Program funding nearly doubled for 2022

The USDA Foreign Agricultural Service (FAS) has notified the  U.S. Highbush Blueberry Council that its 2022 Market Access Program (MAP) funding award will nearly double to $597,810, up from $299,195 in 2021 and $207,449 in 2020.

USHBC will use the new MAP funds to expand promotions of fresh, frozen, dried, and further processed blueberries in targeted export markets throughout Asia. Major markets of focus will include Japan, South Korea, China and Southeast Asia.

The increased funding comes on the heels of other good news for USHBC, including a new strategic plan to lead the organization through 2025, and the passage of the 2021 referendum that allows us to continue our demand-driving work.

For more information about UHSBC’s export efforts, visit the “For Exporters” page on the USHBC website: ushbc.blueberry.org/for-exporters/.




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