Dec 5, 2008
Washington Apple Commission Names Fryhover President

At its Dec. 4 meeting, the Washington Apple Commission (WAC) chose Todd Fryhover as its new president, effective Jan. 1.

He is currently the export operations director of the commission.

“We are really pleased that Fryhover accepted the position,” said Cragg Gilbert, WAC chairman. The industry was looking for a president with a strong background in international marketing and sales, Gilbert said, and “Fryhover was chosen from a strong list of applicants.”

A native of Wenatchee, Wash., Fryhover, 46, has an agricultural and business degree from the University of Idaho, where he went through school on a football scholarship.

He has worked for several apple shipping companies over the last 20 years, including Chief Wenatchee Growers, Dovex Export Co. and Sun Chief Marketing.

“Todd’s 16 years in international sales will serve the industry well in meeting the new challenges the Washington apple industry faces in foreign markets today,” Gilbert said.

WAC has a budget of about $8 million a year for international marketing, about half from a 3.5-cent-a-box assessment growers pay and half from USDA’s Market Access Program. Some 13 international marketing representatives work for WAC in 27 international markets.

Fryhover succeeds Dave Carlson, a Wapato grower who had been president for five years when the commission, without explanation, placed him on administrative leave in July and hired Ken Severn, retired president of the Washington State Fruit Commission, as interim president.

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