Nov 12, 2018World Pear Day promotion set for Dec. 1
To kick off the 14th year of the U.S. Department of Agriculture (USDA) proclaiming December to be National Pear Month, Pear Bureau Northwest/USA Pears is once again implementing promotional efforts on a global scale. On December 1, World Pear Day festivities around the world will give consumers the chance to engage with pears in person and online through delicious samples, games, prizes and more. There will be opportunities to connect with pear lovers from all over the world by visiting USA Pears on social media (Instagram, Twitter, Facebook) and using and following the #WorldPearDay hashtag.
Beginning at 2 p.m. local time in New Zealand (5 p.m. PST), people will be able to taste a variety of USA-grown pears via pop-up sampling events in more than 24 countries including India, United Arab Emirates, Brazil and Mexico for 24 hours of continuous sampling and promotion of USA Pears. In North America alone, there will be nearly 500 sampling events and the day will conclude in Leavenworth, Washington at the annual Christmas Tree Lighting Festival.
Kevin Moffitt, president and CEO of Pear Bureau Northwest, sees the event as an effective way to connect directly with consumers. “USA Pears is once again promoting World Pear Day to kick off National Pear Month in December. In its third year, we see the event as an entertaining and compelling activity raising pear enthusiasm and consumer engagement worldwideat the pinnacle of the pear season.”
Northwest pears are now at their peak and available worldwide, making World Pear Day and National Pear Month the best time to celebrate their abundance. The ten varieties of pears grown in Washington and Oregon include Green Anjou, Red Anjou, Bartlett, Red Bartlett, Bosc, Comice, Concorde, Forelle, Seckel and Starkrimson.
Retailers interested in participating in World Pear Day by hosting a sampling event and/or promoting the day in any way can visit http://trade.usapears.com/world-pear-day for additional info.
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 88% of the US commercial fresh pear crop. The Bureau represents close to 900 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at [email protected] or 1 (800) 547-4610, as well as visit USAPears.org or Trade.USAPears.org.