Feb 10, 2022
WSU Tree Fruit Network Event to focus on orchard economics

The Washington State University Extension Tree Fruit Team is presenting “Bringining Economics to the Table,” a closer look at the economics of orchards.

The Next Generation Tree Fruit Network event will be held on Feb.  from 10 a.m.- 1 p.m, in Wenatchee, Washington. The session will be held at the Pybus Public Market Event Center – Boardroom, 3 N Worthen St, Wenatchee.

A panel presentation of about 45 minutes will be given by three speakers, Dave Gleason, Jeff Cleveringa, and Dale Goldy. This will be followed by a facilitated discussion, networking, and lunch. We will discuss factors influencing block removal, internal and external threats to making a profit, and tools to aid in new variety replanting decisions. Bring your experiences to discuss. Lunch is provided, sponsored by NCW Fieldmen’s Assoc.


Dave Gleason is the horticulturist and proprietary variety developer for Domex Superfresh Growers. He has focused on pest and disease management, all aspects of orchard management and development, and new apple variety development and management.

Jeff Cleveringa heads the research and development for Starr Ranch Growers based in Wenatchee.  He coordinates future orchard plantings for company ranches and oversees Starr Ranch’s club varieties JUICI® and Karma® globally.

Dale Goldy is currently the partner and president of Gold Crown Nursery, LLC and G2 Orchards, LLC. He has extensive experience testing new varieties, negotiating commercialization contracts, and working to develop the horticultural practices that make premium fruit.

North Central Washington Fieldmen’s Association and WSU Extension are sponsoring the Next Generation Tree Fruit Network, supporting the Future Faces of Farming. The aim is to offer educational opportunities for young and next generation growers, managers and field staff.

To register, please visit here. For more information, visit here.  For more information contact Adrian Marshall at (509) 860-6752 [email protected].

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