Marketing
Farm Market and Agritourism: Effective pricing methods
Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »
Ciderhuset savors tradition in Norway’s fjords
Norwegian orchardists Åge Eitungjerde and Eli-Grete Høyvik have cultivated a rich legacy in cider and juice production that unfolds against the breathtaking backdrop of the Sognefjord on Norway’s western coast. Nestled in the heart of... more »
Brighter Bites named strategic MyPlate.gov partner
Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly to families, has been named a National Strategic Partner of MyPlate.gov. Through this partnership, Brighter Bites joins a large variety of organizations and... more »
Cherry Industry Administrative Board seeking public nominees
The Cherry Industry Administrative Board (CIAB) is seeking nominees for its public member and public alternate on the board. The positions are for three-year terms beginning July 1. Public nominations will be accepted through March... more »
EU board nixes Pink Lady licensed varieties’ validity
An EU legal battle could place the legitimacy of the plant breeding rights (PBR) of the Pink Lady licensed Cripps Pink and Cripps Red/ Sundowner varieties into question. On Jan. 12, a European plant variety... more »
Kelley Chase crowned Michigan Apple Queen
Kelley Chase is the 2024 Michigan Apple Queen. Chase, a Michigan State University (MSU) student, was crowned Dec. 5 during the Michigan Apple Committee’s 20th Annual Growers Luncheon at the Great Lakes Fruit, Vegetable &... more »
Hill Brothers Orchards lands first in Michigan Cider Contest
The 25th winner of the Michigan Apple Cider Contest, Hill Brothers Orchards Grand Rapids, has earned the recognition six times. Jim Hill, owner and cider maker, accepted the award at the annual awards banquet during... more »
FirstFruits’ Opal apple charity supports youth
FirstFruits’ Opal apple charity to support young people. In conjunction with Opal Apple, FirstFruits Farms’ Opal Apple Youth Make A Difference Grant Program is an initiative designed to empower young changemakers to transform their dreams... more »
Latest News
MSU funds climate projects
Custom Agronomics acquires BioTek Ag
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
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