Marketing

California fruit breeders help keep shelves stocked year-round

U.S. shoppers expect them and so grocery stores do, too – but how do you deliver a summer fruit like grapes all 52 weeks of the year? According to Bakersfield.com, It's not as easy as... more »

United Fresh releases Q4 2020 FreshFacts on Retail report

Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in Q4 of 2020, according to United Fresh’s FreshFacts on Retail Q4 2020/Year in Review 2020 report, sponsored by... more »

Q4 produce sales steady, according to United Fresh

Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in Q4 of 2020, according to United Fresh’s FreshFacts on Retail Q4 2020/Year in Review 2020 report, sponsored by... more »

CDFA secretary, staff to participate in California Small Farm Conference

The 33rd  annual California Small Farm Conference will feature California Department of Food & Agriculture Secretary Karen Ross and agency staff during its series of educational webinars, videos and online forums Feb. 22-28. According to... more »

University of California offers free online trainings on direct sales and agritourism

The COVID-19 pandemic has been a huge shock to California's food economy, forcing many of the state's growers to embrace new business practices and drop old ones as "shelter-in-place" directives rolled across the state. But... more »

BrandStorm hosts global marketing discussion

United Fresh’s sixth annual BrandStorm event will take place online March 9-11, 2021. The event will feature the general session Global Marketing: Trends from Abroad, where marketing professionals from around the globe will share perspectives... more »

Total number of fresh apples in storage on Feb. 1 were 8.2% less than year ago

The U.S. Apple Association has released its February 2021 edition of Market News. This is the fourth report on the 2020 apple crop. According to the survey, this year's fresh apple holdings on Feb.1, 2021,... more »

USITC: Imported blueberries have not caused serious injury to domestic industry

The U.S. International Trade Commission determined Feb. 11 that fresh, chilled, or frozen blueberries are not being imported into the United States in such increased quantities as to be a substantial cause of serious injury,... more »

Current Issue

Kansas peach grower puts focus on high-density output

FGN’s 60th Anniversary: Tree fruit rootstocks evolve over decades

Pear rootstocks for replant in presence of armillaria

Cover crops show effects on iron deficiency in pear

USHBC recognizes grower Tom Bodtke, other blueberry industry leaders

Technology highlights at IFTA show commercial potential

Autonomous sprayer available for orchards

Hybrid use puts Regev in ‘game-changer’ mode

Farm Market column: ‘Delighting’ the online customer ideal marketers’ goal

Notes from the Farm column: Taking out an old tree while navigating credit card scams

National Council of Agricultural Employers column: Through good times and bad, neighbors help each other

see all current issue »

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