Marketing
California fruit breeders help keep shelves stocked year-round
U.S. shoppers expect them and so grocery stores do, too – but how do you deliver a summer fruit like grapes all 52 weeks of the year? According to Bakersfield.com, It's not as easy as... more »
United Fresh releases Q4 2020 FreshFacts on Retail report
Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in Q4 of 2020, according to United Fresh’s FreshFacts on Retail Q4 2020/Year in Review 2020 report, sponsored by... more »
Q4 produce sales steady, according to United Fresh
Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in Q4 of 2020, according to United Fresh’s FreshFacts on Retail Q4 2020/Year in Review 2020 report, sponsored by... more »
CDFA secretary, staff to participate in California Small Farm Conference
The 33rd annual California Small Farm Conference will feature California Department of Food & Agriculture Secretary Karen Ross and agency staff during its series of educational webinars, videos and online forums Feb. 22-28. According to... more »
University of California offers free online trainings on direct sales and agritourism
The COVID-19 pandemic has been a huge shock to California's food economy, forcing many of the state's growers to embrace new business practices and drop old ones as "shelter-in-place" directives rolled across the state. But... more »
BrandStorm hosts global marketing discussion
United Fresh’s sixth annual BrandStorm event will take place online March 9-11, 2021. The event will feature the general session Global Marketing: Trends from Abroad, where marketing professionals from around the globe will share perspectives... more »
Total number of fresh apples in storage on Feb. 1 were 8.2% less than year ago
The U.S. Apple Association has released its February 2021 edition of Market News. This is the fourth report on the 2020 apple crop. According to the survey, this year's fresh apple holdings on Feb.1, 2021,... more »
USITC: Imported blueberries have not caused serious injury to domestic industry
The U.S. International Trade Commission determined Feb. 11 that fresh, chilled, or frozen blueberries are not being imported into the United States in such increased quantities as to be a substantial cause of serious injury,... more »
Current Issue
Kansas peach grower puts focus on high-density output
FGN’s 60th Anniversary: Tree fruit rootstocks evolve over decades
Pear rootstocks for replant in presence of armillaria
Cover crops show effects on iron deficiency in pear
USHBC recognizes grower Tom Bodtke, other blueberry industry leaders
Technology highlights at IFTA show commercial potential
Autonomous sprayer available for orchards
Hybrid use puts Regev in ‘game-changer’ mode
Farm Market column: ‘Delighting’ the online customer ideal marketers’ goal
Notes from the Farm column: Taking out an old tree while navigating credit card scams
National Council of Agricultural Employers column: Through good times and bad, neighbors help each other
see all current issue »
