Marketing

Organic certifications jumped in 2018

The USDA’s certified organic operations increased in 2018 by nearly 2,000, or more than 4%. The number of certified organic operations in the United States reached 27,494 in 2018, up by 1,093 over the 2017... more »

Driscoll’s debuts new sweeter, ‘rosé’ berry varieties

Berry giant Driscoll’s June 12 rolled out strawberry and raspberry varieties it said were bred for consumer-centered traits of color and taste. The new products are Rosé Berries, which the company describes as “blush-colored strawberries... more »

Fall Creek begins development of blueberry nursery in South Africa

Burgert Van Dyk has joined Lowell, Oregon-based Fall Creek Farm & Nursery as regional director for South Africa, responsible for building the Fall Creek business in the region.  Under his supervision, Fall Creek will establish... more »

Northwest fresh pear crop estimate for 2019 harvest announced

During the annual Pear Bureau Northwest (PBNW) meeting held in Portland, OR on May 30, industry members compiled the first official estimate of the 2019-20 fresh pear crop for Washington and Oregon. Pear growers and producers... more »

New York Apple Association earns Telly Award for TV commercial

The New York Apple Association's (NYAA) television commercial featuring New York apple growers has won a prestigious Telly Award. This premier honor recognizes video and television across all screens. The Telly Award was established in 1979 and regularly receives... more »

T&G Global brings US grown blueberries to Vietnam for the first time

The first pallet of Californian blueberries (192 trays), grown under T&G’s Orchard Road brand, is on its way from Los Angeles International Airport to Ho Chi Minh, Vietnam city this week. The company expects multiple... more »

Fresh apple holdings down 7% from 2018

U.S. Apple Association's  eighth - and final -survey  report on the 2018 apple crop. shows this year’s fresh apple holdings on June 1, 2019, totaled 27.6 million bushels, 7% less than the inventories reported for... more »

Blanc Vineyards partners with NBA on ‘new kind of table grape’

A family of grape growers based in Delano, California, has partnered with the National Basketball Association (NBA) to introduce consumers to a new variety of the healthy snack food. The Campbell and Middleton families, owners... more »


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