Category: Marketing
Wish Farms builds a legacy through organic fruit production and innovation
Berries are Wish Farms’ calling card. Read more about how four generations of family members help the grower grow and ship berries globally.
Stevenson’s Strawberries
Stevenson’s Strawberries is a popular Maine strawberry and pumpkin farms. Read how the farm’s owners want to continue the legacy in the next generation.
New markets may be required for organic growers
When Jeff and Annie Main of Good Humus Farm began farming in Yolo County nearly half a century ago, one of the first challenges they encountered was finding a market for their organic produce.
Virginia wine and grape grower honored
Emily Hodson has won the ninth annual Rich Smith Award of Excellence for outstanding contributions to the American grape and wine industry.
Farm Market & Agritourism: Best practices for a successful season
There are best practices for successful farm market seasons. Learn how farmers markets can incorporate best practices, including signage, clean displays and storytelling to boost sales.
Home gardening time reported
Americans are spending less time gardening, according to a survey.
NAFDMA to host webinar on improving farm market sales
NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales.
USApple announces 2025 NextGen Apple Fellowship class
The U.S. Apple Association (USApple) announces the newest members of its leadership development program, the NextGen Apple Fellowship.
Mississippi blueberries growing in popularity, challenges
In Mississippi, blueberries are growing in popularity, but are not without production challenges.
Report: Organic produce sales returns to 2021 volume
The organic market’s upward trend continues in the third quarter of 2024, with moderately slower growth compared with Q2 performance, according to a report from the Organic Produce Network.
Apple holdings decreasing
Apple storage continues to decline.
Washington wine industry identifying challenges and research priorities
The annual research survey for Washington’s wine industry is now open.
Funding, caps increased, deadline extended for specialty crops program
A program designed to enhance the competitiveness of U.S. specialty crops has gotten an infusion of funds, a higher payment cap and an extended application deadline.
USDA names U.S. Highbush Blueberry Council board members
The U.S. Department of Agriculture (USDA) has announced the appointment of nine members and 10 alternate members to serve on the U.S. Highbush Blueberry Council beginning Jan 1.
Measuring success with a marketing plan
Marketing plans are important for farm markets. Read how creating marketing plans is essential for guiding a business’ marketing efforts.
Fruit + Vegetable 40 Under 40: Celebrating 2024 winners and launching 2025 nominations
The 2024 Fruit + Vegetable 40 Under 40 honorees have been named. Celebrate the winners and launch 2025 nominations.
Fresh produce to be highlighted by James Beard winner chef
A greenhouse and hydroponic producer is partnering with a chef to promote fresh produce.
New board chair elected at Almond Board of California
The Almond Board of California’s board of directors has elected a new leader.
2025 Blueberry Convention scheduled for Seattle
The North American blueberry industry plans to trek to the Pacific Northwest for its 2025 industry meeting.