Marketing

Demand growing for US elderberries, elder flowers

Trade shows work! Midwest Elderberry Cooperative (MEC) has attended EXPO West and both the Winter and Summer Fancy Food Shows for a number of years. As a result, demand for elderberry and flower ingredients now... more »

Company’s novel approach to marketing non-browning Arctic Apples outlined

Jennifer Armen recently presented a seminar in the University of California-Davis Department of Agricultural and Resource Economics (ARE) Library about her role in driving the business strategy to market the non-browning Arctic apple varieties of Okanagan... more »

Taste NY sales Increased to $17.8M in 2018

Taste NY sales increased to a record $17.8 million in 2018, according to information provided by the office of New York Gov. Andrew M. Cuomo. Total gross sales of New York products from Taste NY... more »

Whole Foods Market honors fruit growers, suppliers

Whole Foods Market has announced the winners of the seventh annual Supplier Awards, which honor suppliers that embody the company’s mission and values through their proven commitment to quality, environmental stewardship, organic integrity, innovation and... more »

USDA ARS scientist honored for fruit, vegetable work

For her outstanding contributions to food science and processing, Agricultural Research Service (ARS) scientist Tara H. McHugh is the agency's Distinguished Senior Research Scientist of the Year... more »

NYAA’s Cynthia Haskins presents keynote at NYSAND conference

New York Apple Association (NYAA) President Cynthia Haskins delivered a keynote address to more than 350 members of the New York State Academy of Nutrition & Dietetics (NYSAND) at their annual meeting and conference April... more »

California Giant Berry Farms to host chef invitational

California Giant Berry Farms will soon select chef finalists to compete in its annual Chef Invitational held at Tehama Golf Club in Monterey. Recipe submissions to compete in the 2nd annual California Giant Berry Farms... more »

NPR report: Farmers’ markets failing due to saturated market

Nationwide, the number of farmers' markets increased from 2,000 in 1994 to more than 8,600 in 2019, which, according to a report from National Public Radio's The Salt, led to a major problem: There are too... more »


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