Marketing

Michigan cherry producers approve continuation referendum

Michigan’s cherry producers have approved a referendum to continue the Michigan Cherry Promotion and Development Program, Gary McDowell, director of the Michigan Department of Agriculture and Rural Development announced today. Established in May 1972, the... more »

USDA announces supplemental American Rescue Plan funding available

The U.S. Department of Agriculture (USDA) has announced supplemental American Rescue Plan Act funding for the Local Agriculture Market Program (LAMP). The program will receive a total of $130 million in supplemental American Rescue Plan... more »

FirstFruits Farms market apples through ‘A Taste of Luck’ campaign

FirstFruits Farms, a recognized leader in the apple industry, announces the launch of “A Taste of Luck” campaign to coincide with the upcoming St. Patrick’s Day holiday on March 17. With promotable volumes of high-quality... more »

IFPA launches accelerator to boost technology in fresh industry

International Fresh Produce Association (IFPA) has launched the Fresh Field Catalyst, an accelerator program, to attract start-up, scale up and international technology solution providers interested in entering the global produce market. “As we move towards... more »

Award-winning documentary, ‘The Last Harvest,’ to be part of watch party

Driscoll’s award-winning documentary, “The Last Harvest,” is heading to the big screen at the SXSW film festival, giving viewers a rare glimpse into the critical labor shortage problem in the agricultural industry – and the challenges... more »

California Strawberries launches major marketing campaign

In time for National Strawberry Day, California Strawberries is set to amplify strawberries and their many health benefits via the new year-long, consumer-focused campaign ‘Love, Strawberries.’ Inspired by the love and the care the heart-healthy... more »

January report shows shoppers buy less while produce prices rise

Consumers are more concerned about inflation than COVID-19 these days, according to the monthly primary shopper survey series by IRI in partnership with Anne-Marie Roerink, president of 210 Analytics. “In January, 38% of the population... more »

Michigan Craft Beverage Council names 13 recipients of 2022 research grants

The Michigan Craft Beverage Council (MCBC) has announced 13 projects will receive funding through its 2022 research grant program. MCBC recommended $335,000 in project support for research and education, advancing agricultural inputs for craft beer,... more »