Marketing

Fresh produce reaches highest year-on-year gain since March 2021

The multi-month normalization of grocery shopping patterns came to a halt in August. “Since January 2021, we had been seeing the share of meals prepared at home decrease a little each month,” said Jonna Parker,... more »

Schramm’s Mead awarded 2021 Ag Exporter Rising Star Award

Michigan Department of Agriculture and Rural Development (MDARD) Director Gary McDowell presented the “2021 Michigan Agriculture Exporter Rising Star Award” to Schramm’s Mead on Sept. 16. Schramm’s Mead, located in Ferndale, Michigan, is a leading... more »

Okanagan Specialty Fruits announces new partnership with Flavor Wave

Okanagan Specialty Fruits, developer and grower behind the Arctic apple varieties, announced Sept. 16 new partnership with Flavor Wave. Fresh-sliced Arctic apple varieties will be included in the Los Angeles area in Flavor Wave boxes,... more »

Study: Innovation drives category growth and engagement for fresh produce

The Southeast Produce Council in conjunction with 210 Analytics released What’s New: The Consumer Take on Produce Innovation and Technology 2021 in one of two educational sessions at its fall show, Southern Innovations, on Sept.... more »

Arctic apple marketers report successful ‘tasting event’

Summerland, British Columbia-based Okanagan Specialty Fruits, developer and grower behind the Arctic apple varieties, recently launched a sampling event in the San Francisco Bay area with huge success. Over 12,000 Arctic apple samples were handed... more »

Naturipe continues summer production of berries

Naturipe, a farmer-owned producer and marketer of berries and value-added products, continues its inaugural “Summer of Snacking” campaign, as fresh raspberries and blackberries enter their late-summer peak season. "Consumers and their families can still enjoy... more »

Strong year for plums gets boost from Japan market

As harvest of late-season plums ramps up, growers and others in the business say new market access to Japan should expand export opportunities for the crop. This comes as a bonus after what they describe... more »

Global market assessments to benefit Texas agriculture commodities

Texas Agriculture Commissioner Sid Miller announced Aug. 31 the Texas Department of Agriculture has partnered with the Center for North American Studies at Texas A&M AgriLife Research to provide global market assessments for more than... more »