Category: Marketing
Michigan Apples taps marketing agency for consumer marketing
The Michigan Apple Committee has hired a marketing agency to promote the state’s apples.
Farm bill framework released by Senate committee
U.S. Sen John Boozman, ranking member of the Senate Committee on Agriculture, Nutrition and Forestry, has released a draft of a farm bill framework on June 11.
Apple storage continues to rise
Apple holdings for June have increased, up 32% to 38% across fresh and processed channels.
Report: U.S. organic produce sales increase
The Organic Produce Network (OPN) has released data on organic produce sales for the previous year.
Georgia Fruit & Vegetable Growers Association starts partnership effort
In an effort to bolster industry support, the Georgia Fruit & Vegetable Growers Association (GFVGA) has launched the Partnership for Growth Program.
American Farmland Trust kicks off annual America’s Farmers Market Celebration
American Farmland Trust (AFT) has kicked off the 16th annual America’s Farmer’s Market Celebration (AFMC).
California strawberries promoted at strawberry festival
Through an interactive booth and giveaways, the California Strawberry Commission connects with local community attendees at the one of the largest strawberry festivals in the United States
Berries lead fresh organic produce sales
Berries are now the king of fresh organic produce sales.
Titan Farms celebrates decade of premium peach brand
Titan Farms is marking the first 10 years of one of its premium fresh peach brands.
Ohio Agritourism Conference and OPGMA Summer Tour join forces
Ohio Agritourism Conference and OPGMA Summer Tour are combining efforts to provide learning experiences, minimizing the time away.
Report: US ag exports generate $412B economic output in 2022
The value of U.S. agricultural exports totaled $197.4 billion in 2022 and generated $214.6 billion in economic activity for a total economic output of $412 billion, according to new USDA numbers.
Farm Market & Agritourism: markups vs. margins
A retail farm market manager needs to understand business needs. Learn why understanding markups and margins is important.
Record organic sales reported for 2023
U.S. sales of certified organic products approached $70 billion in 2023, a record for the sector. Dollar sales for the American organic marketplace hit $69.7 billion last year, up 3.4%, according to the 2024 Organic Industry Survey released by the Organic Trade Association (OTA).
Registration opens for USApple Outlook
Registration has opened for USApple’s Outlook 2024 crop production and outlook conference.
Inflation, farm input costs shape farm market prices
The latest Fruit Growers News Farm Market Pricing Survey shows how leading farm marketers charge for fruits, vegetables and more.
EU ruling favors Pink Lady trademark registration
It has been more than 10 years since Pink Lady America LLP (PLA) filed an application before the European Union Intellectual Property Office (EUIPO) for the Wild Pink wordmark, stirring a longstanding opposition by other apple and pear concerns.
Peach State seeks ag commodity commission members
The Georgia Department of Agriculture (GDA) is calling out for growers to serve on the Peach State’s agriculture commodity commissions.
Study: healthy school lunches benefit child health
A new UGA study found that children improved their diet quality when they ate school-prepared lunches.
Deadline for USDA local ag grants is May 14
The USDA has several Local Agricultural Market Programs that are offering grants to promote farmers markets, local food programs and regional food partnerships.
Georgia blueberry growers extend assessment
Georgia blueberry growers have approved extending their state’s blueberry assessment.