Marketing

USApple awards Baltimore school with Apples4Ed Grant

The U.S. Apple Association (USApple) on April 26 awarded a $4,000 grant to Baltimore’s Robert W. Coleman Elementary as part of its 2019 Apples4Ed program. The grant will provide approximately 200 ‘weekend survival’ food-filled backpacks... more »

Okanagan Specialty Fruits honored with Role Model Award

For the fifth consecutive year, Summerland, British Columbia-based Okanagan Specialty Fruits Inc. (OSF) is being honored with the Fruits & Veggies – More Matters Industry Role Model award. The award recognizes initiatives that help promote... more »

Fruit businesses participate in Taiwan trade mission

Representatives from 49 U.S. agribusinesses and farm organizations joined Foreign Agricultural Service (FAS) Administrator Ken Isley on the U.S. Department of Agriculture’s (USDA) first-ever trade mission to Taipei, Taiwan, April 22-25. “Taiwan and the United... more »

Kowalewski named account manager for New York Apple Association

The New York Apple Association (NYAA) has named Cailin Kowalewski as account manager. Kowalewski joined NYAA last year as assistant account manager. NYAA’s retail team is led by President Cynthia Haskins and includes Northeast Account... more »

USDA opens Farmers Market & Local Food Promotion Program application period

The U.S. Department of Agriculture (USDA) has made available $23 million in competitive grant funding to support the development and expansion of local and regional food markets, enterprises and producer-to-consumer marketing. The Farmers Market and... more »

Demand growing for US elderberries, elder flowers

Trade shows work! Midwest Elderberry Cooperative (MEC) has attended EXPO West and both the Winter and Summer Fancy Food Shows for a number of years. As a result, demand for elderberry and flower ingredients now... more »

Company’s novel approach to marketing non-browning Arctic Apples outlined

Jennifer Armen recently presented a seminar in the University of California-Davis Department of Agricultural and Resource Economics (ARE) Library about her role in driving the business strategy to market the non-browning Arctic apple varieties of Okanagan... more »

Taste NY sales Increased to $17.8M in 2018

Taste NY sales increased to a record $17.8 million in 2018, according to information provided by the office of New York Gov. Andrew M. Cuomo. Total gross sales of New York products from Taste NY... more »


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