Jun 3, 2024

Berries lead fresh organic produce sales

Berries are now the king of fresh organic produce sales.

According to the latest sales data, berries top 2023 organic fresh produce sales.

For the second year in a row, organic berries, which include strawberries, blueberries, raspberries and blackberries, took the top sales spot, raking in $1.66 billion in 2023 and growing 6% from the prior year, according to a report from the Organic Produce Network (OPN).

With 251 million pounds sold (up 3.8% from 2022), berries were one of the top volume categories as well, second only to bananas, according to the report.

The data reflects the state of organic produce, according to a news release.

Organic berries scored a price premium of 56% over conventional, indicating consumers were willing to pay significantly more for the organic version of these popular fruits, according to the report.

An OPN news release quotes Brian Bocock, Naturipe’s vice president of product management, and characterizes him as a a berry expert.

“We’re seeing consistent demand for organic blueberries as the health-conscious consumer continues to seek out products with that USDA organic seal. We’ve also seen that consumers are increasingly reaching for larger pack sizes,” Bocock said in the release.

The 68-page State of Organic Produce 2023 report provides an overall view of organic produce retail performance in 2023 as well as specific insights into the top 20 organic produce categories.

Download the full report here.