Marketing
Seven takeaways from benchmark survey of markets
Penn State Extension’s Farm Markets team works with a Farmers Market Promotion Program (FMPP) grant from the USDA-Agricultural Marketing Service (AMS). The awarded project is titled Building Dynamic Marketplaces & Stronger Networks for Pennsylvania's Direct... more »
California cherries to miss Memorial Day promo push
As the first one out of the gate, cherries typically kick off the stone-fruit season with peak volumes heading into the Memorial Day holiday. But longer periods of cool weather this spring have slowed development... more »
Watermelon board promotes marketing achievements
The National Watermelon Promotion Board (NWPB) has released the findings of a new study that shows how the organization’s marketing activities help shape the demand for watermelons. The study, conducted with research partner Armada Corporate... more »
Organic food sales hit record $61.7 billion in US in 2022
Organic food sales in the U.S. topped $60 billion for the first time in 2022, almost doubling 2021’s growth and now accounting for 6% of total food sales in the nation. The 2023 Organic Industry... more »
NAMA recognizes USHBC podcast
The National Agri-Marketing Association (NAMA) has recognized the U.S. Highbush Blueberry Council’s podcast. “The Business of Blueberries” placed first in the Webinars & Podcasts category at the Best of NAMA awards in late April. Entries... more »
Technology revolutionizes cherry, small fruit grading, packing
Technology upgrades have swept through West Coast fruit packinghouses, with everything from stone fruit, apples and citrus processed on more sophisticated equipment than a generation ago. That includes cherries, which present several special handling needs:... more »
MBG, UF develop late-season Georgia blueberries
Berry Blue LLC, an MBG Marketing subsidiary, has signed a seven-year, multi-million-dollar partnership with the University of Florida (UF) blueberry breeding program. The agreement will allow members of the MBG Marketing grower cooperative in Georgia... more »
BelleHarvest acquires Valley View, expands apple offerings
The acquisition provides BelleHarvest with a greater ability to expand its varietal mix and enhance overall quality, according to a news release. “With the increased volume and quality, we can better serve our existing and... more »
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