Technology

Fresh Inset introduces technology designed to extend produce shelf life

European-based Fresh Inset has introduced its Vidre+ Complex technology to the U.S. market. This technology is aimed at enhancing the application of 1-Methylcyclopropene (1-MCP) across the entire produce supply chain. The Vidre+ technology boasts that... more »

If strawberries could talk, new AI tool introduced

An Internet tech company asks what companies could do if their strawberries or other fruits and vegetables could talk. Wiliot has introduced WiliBot, a generative AI (GenAI) chatbot that enables natural-language conversations with any ambient... more »

Connecting innovation and education at the Great Lakes EXPO

The Great Lakes Fruit, Vegetable and Farm Market EXPO and Michigan Greenhouse Growers EXPO provide ample opportunities to connect with key decision-makers on the show floor. This three-day event features over 70 educational sessions and... more »

Naturipe Farms’ Earth-first philosophy

Naturipe Farms, based in Salinas, California, has been a pioneering force in berry production since 1917. With origins as a marketing cooperative for strawberries, Naturipe has since transformed into a vertically integrated company owned by... more »

Agriculture drones transform farming practices

The agriculture drone market is soaring as precision farming techniques gain traction. With applications ranging from crop monitoring to field mapping, drones are revolutionizing farming. In a recent press release from Transparency Market Research that... more »

Sensors guide growers on water decisions

Lisa Tate, a fifth-generation grower in Santa Paula, said she knew something was amiss in a block of young avocado trees planted on her family’s ranch.She had a hunch that too much water was sitting... more »

UF drone camp steers 4-H teens toward future careers

Florida high school students are learning how to master drone use in agriculture and other industries. While many of his high school classmates relished the lackadaisical days of summer break, Putnam County resident Liam Sayler... more »

Drone franchise introduced by SweetWater Technologies

SweetWater Technologies aims to revolutionize farming practices through advanced drone technology, and has introduced its first group of independently-owned and operated franchises. The new franchise partners include Bill Pirkl in Byron, Minnesota; Nathan Janz in... more »