West
Naturipe Farms names VP of marketing
Naturipe Farms has hired Ashley Finster as vice president of marketing. Finster is a marketing professional with nearly three decades of management experience, including consulting, and senior marketing roles at various consumer packaged goods and... more »
Pest update: Efforts continue to control SWD, SLF
In 2022, Fruit Growers News highlighted research in California and other states related to imported wasps to control the spotted-wing drosophila (SWD) fruit fly. Kent Daane, Extension specialist with UC-Berkeley and stationed at the Kearney... more »
UCANR nematode workshop scheduled
The University of California Agriculture and Natural Resources (UCANR) is offering a workshop focused on nematodes. The workshop is scheduled for March 26 from 8:00 a.m. until 3:15 p.m. The event is designed to provide... more »
Growers scrap vineyards as market dims
A once-in-a-generation downturn in the wine market is reshaping California’s grape growing regions as farmers tear out vines to rebalance supply with declining demand. Throughout this winter, bulldozers plowed through Lodi’s wine country, leveling vineyards... more »
Webinar addresses fire blight research
A webinar will address issues related to fire blight integrated pest management. The webinar, 3-5 p.m. Pacific, March 14, is for commercial and non-commercial apple and pear growers, landscapers and orchard professionals. [caption id="attachment_17220" align="aligncenter"... more »
Concerns persist despite fertilizer prices stabilizing
After sharp spikes in fertilizer prices in 2022, farmers saw some relief last year as prices stabilized. With the 2024 planting season nearing, analysts say there remain key influences that could shape the outlook of... more »
Central Valley fruit, nut grower considers sale
The Assemi family, a large California Central Valley grower and processor of pistachios and almonds, as well as blueberries and cherries, may be planning to leave the growing side of the business, according to a... more »
Naturipe kicks off California strawberry season
National Strawberry Day — Feb. 27 — coincides with the kickoff of California strawberry season for Naturipe Farms, with increasing volumes. Naturipe will offer several of its proprietary varieties and premium berries, including the jumbo... more »