West

Tech aids Salinas Valley grower Pezzini Berry Farms

Pezzini Berry Farms is using technology to combat pests and is considering other tech to improve harvesting efficiencies. Paul Pezzini, a farm market veteran who grew up in his family’s artichoke farming and retail business,... more »

Northern California Pear and Grape Field Day scheduled

Growers of grapes and pears are invited to attend this year’s iteration of the University of California Cooperative Extension’s (UCCE) Pear and Grape Field Day. The event is scheduled for May 28 in Hopland, California.... more »

Angular leaf spot troubles California strawberry growers

Editor's note: This is a post from the Cal Poly Strawberry Center's blog, written by Gerald Holmes, director of the center, and Shashika Hewavitharana, assistant professor and strawberry plant pathologist. We are seeing quite a... more »

Naturipe Farms names VP of marketing

Naturipe Farms has hired Ashley Finster as vice president of marketing. Finster is a marketing professional with nearly three decades of management experience, including consulting, and senior marketing roles at various consumer packaged goods and... more »

Pest update: Efforts continue to control SWD, SLF

In 2022, Fruit Growers News highlighted research in California and other states related to imported wasps to control the spotted-wing drosophila (SWD) fruit fly. Kent Daane, Extension specialist with UC-Berkeley and stationed at the Kearney... more »

UCANR nematode workshop scheduled

The University of California Agriculture and Natural Resources (UCANR) is offering a workshop focused on nematodes. The workshop is scheduled for March 26 from 8:00 a.m. until 3:15 p.m. The event is designed to provide... more »

Growers scrap vineyards as market dims

A once-in-a-generation downturn in the wine market is reshaping California’s grape growing regions as farmers tear out vines to rebalance supply with declining demand. Throughout this winter, bulldozers plowed through Lodi’s wine country, leveling vineyards... more »

Webinar addresses fire blight research

A webinar will address issues related to fire blight integrated pest management. The webinar, 3-5 p.m. Pacific, March 14, is for commercial and non-commercial apple and pear growers, landscapers and orchard professionals. [caption id="attachment_17220" align="aligncenter"... more »