West
UC strawberry study looks at growing costs, returns
A new study can help estimate costs and potential returns for growing strawberries on California’s Central Coast. The University of California (UC) Agriculture and Natural Resources, UC Cooperative Extension (UCCE) and the UC-Davis Department of... more »
USApple webinar: little spring weather concern
As spring blooms move into the summer months, temperatures, drought, storms and potential late freezes can keep growers on their toes. Though high temperatures can be a concern, apple growers in the major U.S. growing... more »
Tech aids Salinas Valley grower Pezzini Berry Farms
Pezzini Berry Farms is using technology to combat pests and is considering other tech to improve harvesting efficiencies. Paul Pezzini, a farm market veteran who grew up in his family’s artichoke farming and retail business,... more »
Northern California Pear and Grape Field Day scheduled
Growers of grapes and pears are invited to attend this year’s iteration of the University of California Cooperative Extension’s (UCCE) Pear and Grape Field Day. The event is scheduled for May 28 in Hopland, California.... more »
Angular leaf spot troubles California strawberry growers
Editor's note: This is a post from the Cal Poly Strawberry Center's blog, written by Gerald Holmes, director of the center, and Shashika Hewavitharana, assistant professor and strawberry plant pathologist. We are seeing quite a... more »
Naturipe Farms names VP of marketing
Naturipe Farms has hired Ashley Finster as vice president of marketing. Finster is a marketing professional with nearly three decades of management experience, including consulting, and senior marketing roles at various consumer packaged goods and... more »
Pest update: Efforts continue to control SWD, SLF
In 2022, Fruit Growers News highlighted research in California and other states related to imported wasps to control the spotted-wing drosophila (SWD) fruit fly. Kent Daane, Extension specialist with UC-Berkeley and stationed at the Kearney... more »
UCANR nematode workshop scheduled
The University of California Agriculture and Natural Resources (UCANR) is offering a workshop focused on nematodes. The workshop is scheduled for March 26 from 8:00 a.m. until 3:15 p.m. The event is designed to provide... more »
Latest News
2025 Apple Tree Decline Summit scheduled
WineVit 2025 early registration ending
Current Issue
Michigan Ridgefest: Innovative orchard production techniques meet new marketing approaches
Maine strawberry grower Tom Stevenson
Ground resiliency: Water conservation, sustainable practices improve land, plant health
Investing in plant health: The hardiness of your plants is good for your bottom line
*Fresh Views: New freeze protection methods in perennial fruit crops
Farm Market & Agritourism: Measuring success with a marketing plan
Ag Labor Review: More heavy lifting needed
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