Apr 29, 2020Pear bureau responds to shifting retail environment with storage, ripening tips
Northwest pears are still in season and available, and in response to the shifting retail landscape, Pear Bureau Northwest has been working to stay innovative with a number of communication tools. These include directing consumers to our 400+ shoppable recipes through organic and paid social media, focusing content on recipes that are easy to make at home, promoting pears for online shoppers, and helping consumers who are looking for longer lasting produce items.
Pear Bureau Northwest (PBNW) has shared a video outlining how to maximize the shelf life of fresh pears. The video is meant to be an educational tool for shoppers, reinforcing the fact that pears are a long-lasting fruit and, when ripe, can be stored in the fridge to slow ripening, increase shelf life and eliminate waste. PBNW is also promoting the message that having too much ripe fruit is an opportunity to make smoothies and other delicious items.
“Pears are a tasty, healthy and versatile fruit and we want to remind people how to enjoy them now or extend their shelf life. Ripen fruit on the counter and store ripe fruit in the fridge to extend their shelf life. Simple and delicious,” said PBNW President and CEO Kevin Moffitt.
The ripening and storage video will be used on the USA Pears website and shared on social media. The ripening and storage video is available to watch here. If you would like a download of the video, please email Neil Ferguson: [email protected].
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 88% of the U.S. commercial fresh pear crop.
The bureau represents about 900 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition.