Marketing
Kemp McLeod earns 2025 Mr. Peach award for leadership in peach growing operations
One of South Carolina's largest peach growing operations received top recognition on January 11. Kemp McLeod, owner of McLeod Farms in McBee, was named 2025's Mr. Peach. The honor was presented during an awards breakfast... more »
Women in agriculture lead change and innovation
Women are increasingly stepping into pivotal roles in the ag industry, challenging stereotypes and reshaping how farming and food production move forward. From small family orchards to commercial operations to academic leadership, women in agriculture... more »
Cattail Organics grows community through organic fruit production
From vegetables and melons to herbs and maple syrup, Cattail Organics in north-central Wisconsin has built its success on sustainability and organic fruit production. Owner Katrina Becker has long been draw to agriculture and founded... more »
Organic fruits’ sugar rush
As Americans battle against a deluge of added sugars in packaged foods and many other facets of the modern diet, new varieties of fruits with eye-catching, sugar-fueled names continue to hit the market. From Cotton... more »
Organic acreage, sales increasing
Expanding organic acreage is helping drive nationwide sales. The amount of certified organic land in the U.S. more than doubled from 2000 to 2021. The Organic Produce Network discusses what’s driving growth and what needs... more »
How to build a strong value proposition for direct-to-retail fruit marketing
One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one reflects its values and the reason it is in... more »
Great Lakes EXPO bus tour showcases farmers market fruit marketing ideas
The Great Lakes EXPO Farm Market Bus Tour offered participants a firsthand look at farmers market fruit marketing in action across the Grand Rapids, Michigan area. On December 9, 146 attendees filled three buses to... more »
Email marketing strategies for farm businesses
There has been a lot of discussion about various marketing methods, particularly regarding social media. Social media is an important part of any business marketing strategy, but sometimes we get so focused on social media... more »
Current Issue
Big apple: Large 2025-26 apple crop forecast
IFTA summer tour shows Canadian tree fruit methods
Shifting labor landscape: Actions spark optimism for long-term reform
Strong connections and innovation at the 2025 Great Lakes EXPO
Hanulcik Farm Market & Orchard’s central Michigan fruit heritage
Farm Market & Agritourism: What to do when market fluctuation affects prices
Ag Labor Review: H-2A wages: market vs. mandate
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