Marketing
Effective methods for collecting customer data in retail farm markets
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies. Several... more »
Pittsburgh training center to build urban ag farm
A Pennsylvania professional career training center has received grant funding to construct an urban agriculture farm and market. The Pennsylvania Department of Agriculture (PDA) has awarded Pittsburgh, Pennsylvania’s Bidwell Training Center (BTC) a $500,000 Agricultural... more »
Rural Voices USA weighs in on tariffs’ effect on rural America
Rural Voices USA, a bipartisan organization that promotes the interests of rural Americans, has expressed its views on how President Trump's tariff announcement will impact growers and rural America. "As President Trump prepares to once... more »
Diversification aids Michigan’s Blake’s Orchard & Cider Mill
Efficiencies, smart marketing and the willingness to diversify have helped Blake’s Orchard & Cider Mill be successful in growing and processing apples for almost 80 years. In addition to apples, the third-generation family-owned and -operated... more »
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
Agritourism operators sought for national survey
The deadline has been extended for participation in an agritourism survey. Agritourism operators are being encouraged to participate in a national survey on agritourism operations. The University of Vermont (UVM) is conducting a survey to... more »
Mark Evans leads Michigan fruit growers with focus on education and research
Industry research, networking and Midwest fruit orchard management drive Mark Evans, farm manager for Evans Bros. Fruit Co. and the new president of the Michigan State Horticultural Society (MSHS). A fifth-generation grower, Evans' Frankfort, Michigan... more »
Kemp McLeod earns 2025 Mr. Peach award for leadership in peach growing operations
One of South Carolina's largest peach growing operations received top recognition on January 11. Kemp McLeod, owner of McLeod Farms in McBee, was named 2025's Mr. Peach. The honor was presented during an awards breakfast... more »
Latest News
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