Apr 16, 2019
Company’s novel approach to marketing non-browning Arctic Apples outlined

Jennifer Armen recently presented a seminar in the University of California-Davis Department of Agricultural and Resource Economics (ARE) Library about her role in driving the business strategy to market the non-browning Arctic apple varieties of Okanagan Specialty Fruits Inc. (OSF).

These apples are genetically modified (GM) using an apple’s own genes to turn off the genes that make apples turn brown when bruised or cut, according to www.arcticapples.com. These GM apples received commercial approval in Canada and the United States. Freshly sliced Arctic apples are available at select U.S. retailers and Arctic ApBitz dried apple snacks – samples of which Armen passed out during her talk – are available on Amazon and at retail.

“OSF has a novel product and an interesting approach to GM foods,” ARE faculty member Kristin Kiesel said about why she invited Armen to present the seminar and to speak to students in her ARE136 Managerial Marketing class. “They’re doing GMOs, and marketing it as a benefit to consumers that reduces food waste and increases consumption of fruits. Even if they are critical of GM foods, very few people refuse to try their samples; and once they do, they like them.”

From left, ARE faculty member Kristin Kiesel, OSF Vice President Jennifer Armen, and ARE Chair Rachael Goodhue hold samples of Arctic ApBitz® dried apples that Armen passed out during her seminar.

To a diverse seminar audience of graduate students and faculty from various UC Davis departments, Armen spoke about the history of OSF, as well as challenges and successes.

“The talk was very informative and Jennifer shared her personal insights,” Kiesel said. “She is a great speaker.”

“It was an absolute pleasure to speak at UC Davis and we are grateful for the opportunity to share the story of Arctic apples,” Armen said. “There is a lot of misinformation surrounding biotech foods and seminars like this give us the ability to answer questions firsthand. Education has been an important initiative for us here at OSF and will continue to be.”

Photo at top: Jennifer Armen, vice president of Okanagan Specialty Fruits Inc, presents a seminar in the ARE Library.

UC Davis

Arctic apple engineers welcome scrutiny, growers’ help

Q&A with developer of the GMO non-browning Arctic apple

 

 

 




Current Issue

Kansas peach grower puts focus on high-density output

FGN’s 60th Anniversary: Tree fruit rootstocks evolve over decades

Pear rootstocks for replant in presence of armillaria

Cover crops show effects on iron deficiency in pear

USHBC recognizes grower Tom Bodtke, other blueberry industry leaders

Technology highlights at IFTA show commercial potential

Autonomous sprayer available for orchards

Hybrid use puts Regev in ‘game-changer’ mode

Farm Market column: ‘Delighting’ the online customer ideal marketers’ goal

Notes from the Farm column: Taking out an old tree while navigating credit card scams

National Council of Agricultural Employers column: Through good times and bad, neighbors help each other

see all current issue »

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.520.2137

Get one year of Fruit Growers News in both print and digital editions for only $15.50.

Interested in reading the print edition of Fruit Growers News?

Subscribe Today »


Be sure to check out our sister sites:
produceprocessingsm
website development by deyo designs