Category: Marketing
Farm Market & Agritourism: markups vs. margins
A retail farm market manager needs to understand business needs. Learn why understanding markups and margins is important.
Record organic sales reported for 2023
U.S. sales of certified organic products approached $70 billion in 2023, a record for the sector. Dollar sales for the American organic marketplace hit $69.7 billion last year, up 3.4%, according to the 2024 Organic Industry Survey released by the Organic Trade Association (OTA).
Registration opens for USApple Outlook
Registration has opened for USApple’s Outlook 2024 crop production and outlook conference.
Inflation, farm input costs shape farm market prices
The latest Fruit Growers News Farm Market Pricing Survey shows how leading farm marketers charge for fruits, vegetables and more.
EU ruling favors Pink Lady trademark registration
It has been more than 10 years since Pink Lady America LLP (PLA) filed an application before the European Union Intellectual Property Office (EUIPO) for the Wild Pink wordmark, stirring a longstanding opposition by other apple and pear concerns.
Peach State seeks ag commodity commission members
The Georgia Department of Agriculture (GDA) is calling out for growers to serve on the Peach State’s agriculture commodity commissions.
Study: healthy school lunches benefit child health
A new UGA study found that children improved their diet quality when they ate school-prepared lunches.
Deadline for USDA local ag grants is May 14
The USDA has several Local Agricultural Market Programs that are offering grants to promote farmers markets, local food programs and regional food partnerships.
Georgia blueberry growers extend assessment
Georgia blueberry growers have approved extending their state’s blueberry assessment.
Enza Zaden refocuses departments to serve grower customers
In a change that reflects global seed breeder Enza Zaden’s awareness of accelerated change in the seed industry, the company has integrated two of its departments.
Georgia growers reject wine & grape marketing order
The Peach State’s wine producers have again failed to approve a new marketing order.
FTC looks to large retailers for supply chain woes
A Federal Trade Commission (FTC) report on grocery supply chain disruptions resulting from the COVID-19 pandemic has found large companies “accelerated and distorted” the negative effects of those disruptions.
Keeping CSA members engaged and loyal
Since the pandemic, community supported agriculture (CSA) programs have enjoyed a resurgence of interest from consumers. We shouldn’t take this renewed interest for granted.
USDA plans to renew fruit, vegetable group charter
The USDA plans to renew the charter of the Fruit and Vegetable Industry Advisory Committee.
Deere Foundation ‘lifts up’ next ag generation
John Deere Foundation, National FFA Organization, FFA, ag tech, technology, next generation, ag youth, ag leaders,
Fryhover plans to retire from Washington Apple Commission
Todd Fryhover, president of the Washington Apple Commission, plans to retire in November, after 18 years with the group.
MSU recognizes ag alumni leaders
Michigan State University College of Agriculture and Natural Resources, CANR, MSU, Michigan State University, recognition
Naturipe Farms names VP of marketing
Naturipe Farms has hired Ashley Finster as vice president of marketing.
USApple discusses exports with ag secretary
USApple, U.S. Apple Association, USDA, Secretary of Agriculture, U.S. Department of Agriculture, apples, exports, labor, trade,
Commentary: The original food bully and the Dirty Dozen
The legacy of the Environmental Working Group (EWG) is that it is the original food bully.