Articles

Farm Market & Agritourism: Developing a rewards program

I don’t know about you, but I don’t know that I need another rewards card in my wallet. Seems like every business has some sort of rewards program. Why? Because they work. [caption id="attachment_39841" align="alignright" width="208"] Brian... more

BeeHero provides pollination solutions for real-time decisions

BeeHero, a data-driven technology company founded in Israel in 2017, is on a mission to future-proof global food security by saving bees and promoting sustainable pollination practices. The vision for this company stems from its founders — Omer ... more

GLEXPO Bus Tour: Where farm marketers exchange ideas

The Great Lakes EXPO Farm Market Bus Tour visited six Grand Rapids, Michigan-area locations featuring a variety of attractions, crops and products. On Dec. 4, the 132 participants packed three buses and visited Andy T’s Farm Market, Uncle John’s ... more

Powerful grapevine gene fights downy mildew

Downy mildew has been a concern for grape growers for generations, particularly in the Eastern U.S., where moisture allows the fungal disease to defoliate vineyards if untreated. “It can cause nearly 100% yield loss if growers don’t do a good ... more

The buzz about the coming wave of cicadas

Do adult periodical cicadas actually feed on anything? The Entomological Society of America recently published a USDA-Agricultural Research Service analysis of DNA in Brood X cicadas’ gut contents. The periodical cicadas in the genus Magicicada ... more

Farm Market and Agritourism: Effective pricing methods

Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability for your business. There are many meth... more

Leger & Son avoids ‘unforced errors’ in growing watermelons

Before Leger & Son can harvest a single watermelon, there are many considerations: soil health, pests and disease challenges and water availability. Nearly six decades after the family began farming watermelons, the third-generation company gr... more