Category: Marketing
Mark Evans leads Michigan fruit growers with focus on education and research
Mark Evans advances Midwest fruit orchard management through MSHS leadership, grower education, research support and farm innovation.
Kemp McLeod earns 2025 Mr. Peach award for leadership in peach growing operations
South Carolina’s Kemp McLeod earns 2025 Mr. Peach award for excellence in peach growing operations and a legacy of family farming success.
Women in agriculture lead change and innovation
There are more women in ag. Read how ag women are leading fruit farms, boosting innovation and shaping the future of the industry.
Cattail Organics grows community through organic fruit production
Cattail Organics thrives through organic fruit production, soil health innovation and sustainable farming in Wisconsin’s short growing season.
Organic fruits’ sugar rush
As Americans battle against a deluge of added sugars in packaged foods and many other facets of the modern diet, new varieties of fruits with eye-catching, sugar-fueled names continue to hit the market.
Organic acreage, sales increasing
The amount of certified organic land in the U.S. more than doubled from 2000 to 2021.
How to build a strong value proposition for direct-to-retail fruit marketing
Learn how to craft value propositions that strengthen direct-to-retail fruit marketing, attract customers and build long-term loyalty.
Great Lakes EXPO bus tour showcases farmers market fruit marketing ideas
Learn how the GLEXPO bus tour highlighted farmers market fruit marketing and retail innovation across Michigan’s Fruit Ridge region.
Email marketing strategies for farm businesses
Email and social media are important in marketing. Read how farm markets can incorporate social media marketing into their marketing efforts.
Wish Farms builds a legacy through organic fruit production and innovation
Berries are Wish Farms’ calling card. Read more about how four generations of family members help the grower grow and ship berries globally.
Stevenson’s Strawberries
Stevenson’s Strawberries is a popular Maine strawberry and pumpkin farms. Read how the farm’s owners want to continue the legacy in the next generation.
New markets may be required for organic growers
When Jeff and Annie Main of Good Humus Farm began farming in Yolo County nearly half a century ago, one of the first challenges they encountered was finding a market for their organic produce.
Virginia wine and grape grower honored
Emily Hodson has won the ninth annual Rich Smith Award of Excellence for outstanding contributions to the American grape and wine industry.
Farm Market & Agritourism: Best practices for a successful season
There are best practices for successful farm market seasons. Learn how farmers markets can incorporate best practices, including signage, clean displays and storytelling to boost sales.
Home gardening time reported
Americans are spending less time gardening, according to a survey.
NAFDMA to host webinar on improving farm market sales
NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales.
USApple announces 2025 NextGen Apple Fellowship class
The U.S. Apple Association (USApple) announces the newest members of its leadership development program, the NextGen Apple Fellowship.
Mississippi blueberries growing in popularity, challenges
In Mississippi, blueberries are growing in popularity, but are not without production challenges.
Report: Organic produce sales returns to 2021 volume
The organic market’s upward trend continues in the third quarter of 2024, with moderately slower growth compared with Q2 performance, according to a report from the Organic Produce Network.
Apple holdings decreasing
Apple storage continues to decline.