Category: Marketing
USApple introduces younger generation t-shirt fundraiser
Apple growers, shippers and others can support the upcoming generation of apple industry leaders by purchasing a t-shirt that promotes apples.
IFPA welcomes new vice president of global industry relations
International Fresh Produce Association (IFPA) has welcomed Jessica Keller as the vice president of global industry relations for the association.
2023 farm market statistics highlight resilience and growth
Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods.
Cost of 4th of July cookout reaches record high
Families celebrating the 4th of July holiday will continue to find stubbornly high prices at the grocery store. An Independence Day cookout will cost $71.22 for 10 guests this year, based on the 2024 American Farm Bureau Federation (AFBF) annual marketbasket survey.
Skylar Rae cherries return
The Skylar Rae cherries are back in stores, offering a short season for retailers and are known for their sweetness.
Tree fruit, berries, grapes receive USDA market promotion funds
Apples, cherries, pears, cranberries, table grapes and watermelons are among the commodities receiving federal funds for promotion and market development funding.
California FFA leadership conference reflects ag’s promising future
California’s state FFA Leadership Conference saw a record turnout, reflecting a promising future for California agriculture.
Unveiling the divide: Brand versus logo
A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced within the county. One of the members asked me how the organization could get its members to use the brand. I responded, “You don’t have a brand. You have a very nice logo.”
USDA hosts webinar on disadvantaged farmer grants
The U.S. Department of Agriculture (USDA) plans to introduce individuals to its grant application process benefiting underserved and disadvantaged farmers through a webinar.
Michigan Apples taps marketing agency for consumer marketing
The Michigan Apple Committee has hired a marketing agency to promote the state’s apples.
Farm bill framework released by Senate committee
U.S. Sen John Boozman, ranking member of the Senate Committee on Agriculture, Nutrition and Forestry, has released a draft of a farm bill framework on June 11.
Apple storage continues to rise
Apple holdings for June have increased, up 32% to 38% across fresh and processed channels.
Report: U.S. organic produce sales increase
The Organic Produce Network (OPN) has released data on organic produce sales for the previous year.
Georgia Fruit & Vegetable Growers Association starts partnership effort
In an effort to bolster industry support, the Georgia Fruit & Vegetable Growers Association (GFVGA) has launched the Partnership for Growth Program.
American Farmland Trust kicks off annual America’s Farmers Market Celebration
American Farmland Trust (AFT) has kicked off the 16th annual America’s Farmer’s Market Celebration (AFMC).
California strawberries promoted at strawberry festival
Through an interactive booth and giveaways, the California Strawberry Commission connects with local community attendees at the one of the largest strawberry festivals in the United States
Berries lead fresh organic produce sales
Berries are now the king of fresh organic produce sales.
Titan Farms celebrates decade of premium peach brand
Titan Farms is marking the first 10 years of one of its premium fresh peach brands.
Ohio Agritourism Conference and OPGMA Summer Tour join forces
Ohio Agritourism Conference and OPGMA Summer Tour are combining efforts to provide learning experiences, minimizing the time away.
Report: US ag exports generate $412B economic output in 2022
The value of U.S. agricultural exports totaled $197.4 billion in 2022 and generated $214.6 billion in economic activity for a total economic output of $412 billion, according to new USDA numbers.