Oct 5, 2023

Crunch Time and SnapDragon apples promote caramel treats

Crunch Time Apple Growers and its SnapDragon apple brand will again partner with Concord Foods and its caramel Wrapples brand for a Halloween.

This year, SnapDragon and Wrapples will celebrate caramel apples by offering prizes to consumers through Instagram giveaways and contests.

“We started this partnership with Wrapples last year, and it has been a tremendous fit for SnapDragon,” Jessica Wells, executive director for Crunch Time Apple Growers, said in a news release. “We have amplified the partnership on social media, in stores, and at special events.”

She said the feedback has been “extremely positive.”

“Our Wrapples brand team has worked hand-in-hand with the SnapDragon team, and we continue to find ways to expand this collaboration and encourage consumers to use Wrapples and SnapDragon apples together,” Samantha McCaul, marketing manager at Concord Foods, said in the release.

One of the additions to this year’s campaign is the use of SnapDragon’s celebrity endorser, Caitlin and Mitch Morse of the NFL’s Buffalo Bills. This year’s campaign will include collaborations from social media influencers and, in-store point-of-sale materials. The campaign kicked off on Sept. 25, representing the start of the apple harvest.

For more information on SnapDragon, visit snapdragonapple.com. For more information on Concord Foods, visit concordfoods.com.